Question 1

Which of the following is a tangible benefit of using mobile?

Accepted Answer

A)  mobile check ins 
B)  virtual products 
C)  gaming apps 
D)  reviews of products 
E)  all of the above 
A)  mobile check ins 
B)  virtual products 
C)  gaming apps 
D)  reviews of products 
E)  all of the above C

Question 2

Which is TRUE about customer value?

Accepted Answer

A)  it's not evaluated by customers 
B)  people don't consider costs 
C)  customers evaluate costs and benefits of offerings 
D)  companies can't influence people's perceptions of value 
E)  everyone shares the same customer value perceptions 
A)  it's not evaluated by customers 
B)  people don't consider costs 
C)  customers evaluate costs and benefits of offerings 
D)  companies can't influence people's perceptions of value 
E)  everyone shares the same customer value perceptions C

Question 3

Why are smaller firms more likely than larger firms to open stores on Facebook?

Accepted Answer

A)  they don't mind FB owning their content 
B)  they can control customer emails 
C)  they have access to all analytics data 
D)  they sell more than larger firms 
E)  none of the above 
A)  they don't mind FB owning their content 
B)  they can control customer emails 
C)  they have access to all analytics data 
D)  they sell more than larger firms 
E)  none of the above A

Question 4

For most products Amazon is a:

Accepted Answer

A)  retailer 
B)  wholesaler 
C)  distributor 
D)  consumer 
E)  none of the above 
A)  retailer 
B)  wholesaler 
C)  distributor 
D)  consumer 
E)  none of the above

Question 5

The concept of customer value means:

Accepted Answer

A)  firms want to offer value to customers 
B)  value-based sales are strong 
C)  it can be comprised of both tangible and intangible benefits 
D)  everyday low prices mean value for customers 
E)  companies can't influence customer perceptions of value 
A)  firms want to offer value to customers 
B)  value-based sales are strong 
C)  it can be comprised of both tangible and intangible benefits 
D)  everyday low prices mean value for customers 
E)  companies can't influence customer perceptions of value

Question 6

The route products take from producer to consumer is known as

Accepted Answer

A)  the product lifecycle 
B)  the new product development process 
C)  the channel of distribution 
D)  the purchase funnel 
E)  the purchase decision process 
A)  the product lifecycle 
B)  the new product development process 
C)  the channel of distribution 
D)  the purchase funnel 
E)  the purchase decision process

Question 7

Each of the following is a category of crowdsourcing collaboration EXCEPT:

Accepted Answer

A)  funding 
B)  aggregating knowledge 
C)  virtual workforce 
D)  creative collaboration 
E)  social networking 
A)  funding 
B)  aggregating knowledge 
C)  virtual workforce 
D)  creative collaboration 
E)  social networking

Question 8

Real estate agents are:

Accepted Answer

A)  retailers 
B)  producers 
C)  distributors 
D)  consumers 
E)  middlemen 
A)  retailers 
B)  producers 
C)  distributors 
D)  consumers 
E)  middlemen

Question 9

What is mobile's current contribution to overall digital sales and how does this compare to retail in-store shopping? What are the implications?

Accepted Answer

As of now, mobile's current contribution

Question 10

Your brand of healthy hot dogs made from natural ingredients would like to develop a creative campaign in house, but you need some help. Where would you turn and what requirements would you have to decide in order to find skilled creative workers?

Accepted Answer

When looking to develop a creative campa

Question 11

Which of the following is the best example of crowdsourcing?

Accepted Answer

A)  Joe and Alan use an app to choose a restaurant 
B)  People all over the world estimate global GDP 
C)  a class of students examines a social network site 
D)  Apple computer introduces a music streaming service 
E)  attending a concert with a large audience 
A)  Joe and Alan use an app to choose a restaurant 
B)  People all over the world estimate global GDP 
C)  a class of students examines a social network site 
D)  Apple computer introduces a music streaming service 
E)  attending a concert with a large audience

Question 12

Which of the following is the site for a virtual workforce?

Accepted Answer

A)  Quirky 
B)  Facebook 
C)  Reddit 
D)  Kickstarter 
E)  Mechanical Turk 
A)  Quirky 
B)  Facebook 
C)  Reddit 
D)  Kickstarter 
E)  Mechanical Turk

Question 13

Which is the most effective way to reach a large percentage of the population of a developing country?

Accepted Answer

A)  mobile SMS 
B)  mobile web 
C)  web site banner ads 
D)  mobile apps 
E)  social media 
A)  mobile SMS 
B)  mobile web 
C)  web site banner ads 
D)  mobile apps 
E)  social media

Question 14

Which of the following crowdsources funding for projects?

Accepted Answer

A)  Quirky 
B)  Facebook 
C)  Reddit 
D)  Kickstarter 
E)  Mechanical Turk 
A)  Quirky 
B)  Facebook 
C)  Reddit 
D)  Kickstarter 
E)  Mechanical Turk

Question 15

Which of the following is TRUE about Quirky?

Accepted Answer

A)  researchers develop all the products posted 
B)  it has a slower time to market than other methods of development 
C)  they introduce products exclusively via retail stores 
D)  the community creates, plans and develops the product idea 
E)  members do not purchase items on the site 
A)  researchers develop all the products posted 
B)  it has a slower time to market than other methods of development 
C)  they introduce products exclusively via retail stores 
D)  the community creates, plans and develops the product idea 
E)  members do not purchase items on the site

Question 16

Social networks can facilitate each of the following EXCEPT:

Accepted Answer

A)  product development 
B)  distribution 
C)  retail transactions 
D)  promotion 
E)  all of the above 
A)  product development 
B)  distribution 
C)  retail transactions 
D)  promotion 
E)  all of the above

Question 17

Which skill do customers perform better than developers?

Accepted Answer

A)  finding novel ideas 
B)  problem solving 
C)  feasibility 
D)  both a and b 
E)  all of the above 
A)  finding novel ideas 
B)  problem solving 
C)  feasibility 
D)  both a and b 
E)  all of the above

Question 18

What is Quirky?

Accepted Answer

A)  a social network 
B)  a photo sharing site 
C)  a crowdsourcing product development site 
D)  a content aggregator 
E)  a file sharing site 
A)  a social network 
B)  a photo sharing site 
C)  a crowdsourcing product development site 
D)  a content aggregator 
E)  a file sharing site

Question 19

Duane Reade drugstore sells it brand of mouthwash to customers. This type of distribution is known as:

Accepted Answer

A)  seminal 
B)  supplier 
C)  direct marketing 
D)  established 
E)  none of the above 
A)  seminal 
B)  supplier 
C)  direct marketing 
D)  established 
E)  none of the above

Question 20

When Amazon sells Spanx branded undergarments the process is called:

Accepted Answer

A)  seminal 
B)  supplier 
C)  direct marketing 
D)  established 
E)  none of the above 
A)  seminal 
B)  supplier 
C)  direct marketing 
D)  established 
E)  none of the above

Which of the following is a tangible benefit of using mobile?

Which is TRUE about customer value?

Why are smaller firms more likely than larger firms to open stores on Facebook?

For most products Amazon is a:

The concept of customer value means:

The route products take from producer to consumer is known as

Each of the following is a category of crowdsourcing collaboration EXCEPT:

Real estate agents are:

What is mobile's current contribution to overall digital sales and how does this compare to retail in-store shopping? What are the implications?

Your brand of healthy hot dogs made from natural ingredients would like to develop a creative campaign in house, but you need some help. Where would you turn and what requirements would you have to decide in order to find skilled creative workers?

Which of the following is the best example of crowdsourcing?

Which of the following is the site for a virtual workforce?

Which is the most effective way to reach a large percentage of the population of a developing country?

Which of the following crowdsources funding for projects?

Which of the following is TRUE about Quirky?

Social networks can facilitate each of the following EXCEPT:

Which skill do customers perform better than developers?

What is Quirky?

Duane Reade drugstore sells it brand of mouthwash to customers. This type of distribution is known as:

When Amazon sells Spanx branded undergarments the process is called:

The New Digital Landscape

Identifying Customers

Discovering Insights

Rethinking Consumption

Pricing and Promoting

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters

Exam 5: Developing and Distributing

Which of the following is a tangible benefit of using mobile?

Which is TRUE about customer value?

Why are smaller firms more likely than larger firms to open stores on Facebook?

For most products Amazon is a:

The concept of customer value means:

The route products take from producer to consumer is known as

Each of the following is a category of crowdsourcing collaboration EXCEPT:

Real estate agents are:

What is mobile's current contribution to overall digital sales and how does this compare to retail in-store shopping? What are the implications?

Your brand of healthy hot dogs made from natural ingredients would like to develop a creative campaign in house, but you need some help. Where would you turn and what requirements would you have to decide in order to find skilled creative workers?

Which of the following is the best example of crowdsourcing?

Which of the following is the site for a virtual workforce?

Which is the most effective way to reach a large percentage of the population of a developing country?

Which of the following crowdsources funding for projects?

Which of the following is TRUE about Quirky?

Social networks can facilitate each of the following EXCEPT:

Which skill do customers perform better than developers?

What is Quirky?

Duane Reade drugstore sells it brand of mouthwash to customers. This type of distribution is known as:

When Amazon sells Spanx branded undergarments the process is called:

The New Digital Landscape

Identifying Customers

Discovering Insights

Rethinking Consumption

Pricing and Promoting

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters