Exam 2: Identifying Customers

Correct Answer:

Answered by Examlex AI Copilot

Sure! Here are examples of each type of segmentation from social media and mobile marketing:

1. Geographic Segmentation:
Social Media Example: A company that targets different ads to users based on their location. For example, a restaurant chain might promote different menu items to users in different cities.
Mobile Marketing Example: A mobile app that offers location-based promotions to users when they are near a specific store or event.

2. Demographic Segmentation:
Social Media Example: A clothing brand that targets different ad campaigns to different age groups. For example, they might have a campaign targeting teenagers and another targeting middle-aged adults.
Mobile Marketing Example: A mobile game that tailors its in-game advertising to different genders, offering different products or services based on the user's demographic information.

3. Psychographic Segmentation:
Social Media Example: A travel company that targets ads based on users' interests and hobbies. For example, they might show adventure travel options to users who have shown an interest in outdoor activities.
Mobile Marketing Example: A fitness app that offers personalized workout plans and nutrition tips based on users' lifestyle choices and fitness goals.

4. Behavioral Segmentation:
Social Media Example: An e-commerce site that targets ads based on users' past purchase behavior. For example, they might show related products to users who have previously bought similar items.
Mobile Marketing Example: A food delivery app that offers promotions and discounts based on users' ordering frequency and preferences.

These examples demonstrate how businesses can effectively use segmentation to target their marketing efforts and provide more personalized experiences for their audience.