Question 1

When there is a crisis, event managers should...

Accepted Answer

A)  Keep a low profile 
B)  Make themselves available to the media 
C)  Issue only pre-prepared statements 
D)  Deny any responsibility for the crisis 
A)  Keep a low profile 
B)  Make themselves available to the media 
C)  Issue only pre-prepared statements 
D)  Deny any responsibility for the crisis B

Question 2

Social enterprises are ...

Accepted Answer

A)  Business that exist to fulfil a social or environmental purpose 
B)  Charities 
C)  Voluntary organisations 
D)  Businesses set up by wealthy individuals to achieve philanthropic goals 
A)  Business that exist to fulfil a social or environmental purpose 
B)  Charities 
C)  Voluntary organisations 
D)  Businesses set up by wealthy individuals to achieve philanthropic goals A

Question 3

What is the value of the media rights for an event based on?

Accepted Answer

A)  The size of the audience that the event will deliver for a media company 
B)  The presence of celebrities and well known sportspeople at an event 
C)  The event's social and political importance 
D)  The number of live attendees at the event 
A)  The size of the audience that the event will deliver for a media company 
B)  The presence of celebrities and well known sportspeople at an event 
C)  The event's social and political importance 
D)  The number of live attendees at the event A

Question 4

Which three sets of event attendee data must be collected in order to calculate a multiplier effect?

Accepted Answer

A)  Accommodation spending 
B)  Direct spending 
C)  Transportation spending 
D)  Indirect spending 
E)  Induced spending 
A)  Accommodation spending 
B)  Direct spending 
C)  Transportation spending 
D)  Indirect spending 
E)  Induced spending

Question 5

Which two event stakeholders are driving the move towards more sustainable events?

Accepted Answer

A)  Consumers 
B)  Sponsors 
C)  Governments 
D)  Local residents 
E)  The media 
A)  Consumers 
B)  Sponsors 
C)  Governments 
D)  Local residents 
E)  The media

Question 6

Which form of the media is the most effective at reaching event consumers?

Accepted Answer

A)  Print media 
B)  Television 
C)  New media 
D)  Radio 
A)  Print media 
B)  Television 
C)  New media 
D)  Radio

Question 7

What are the three key aspects of a cultural event for 'cultural consumers' when they are making purchasing decisions?

Accepted Answer

A)  Presence of star performers 
B)  Convenience 
C)  Cost 
D)  Familliarity with the work being presented 
E)  Reference groups 
A)  Presence of star performers 
B)  Convenience 
C)  Cost 
D)  Familliarity with the work being presented 
E)  Reference groups

Question 8

What is the key factor in working with the media at an event to gain publicity?

Accepted Answer

A)  High speed broadband connectivity 
B)  Pre-prepared photographs of the event 
C)  Luxurious hospitality for journalists 
D)  Ease of access for journalists to the event itself 
A)  High speed broadband connectivity 
B)  Pre-prepared photographs of the event 
C)  Luxurious hospitality for journalists 
D)  Ease of access for journalists to the event itself

Question 9

Which four reasons explain why some press releases don't get used by the media to generate stories about an event?

Accepted Answer

A)  They are actually adverts for the event 
B)  They are poorly constructed 
C)  They contain too many quotations from attendees 
D)  They don't include contact details 
E)  0 
A)  They are actually adverts for the event 
B)  They are poorly constructed 
C)  They contain too many quotations from attendees 
D)  They don't include contact details 
E)  0

Question 10

Which three organisational goals does the process of audience development combine?

Accepted Answer

A)  Cultural 
B)  Recruitment 
C)  Financial 
D)  Political 
E)  Social 
A)  Cultural 
B)  Recruitment 
C)  Financial 
D)  Political 
E)  Social

Question 11

What does the term 'programming' mean when applied to cultural events and festivals?

Accepted Answer

A)  Organising the order and timings of acts and participants in cultural events 
B)  Managing the relationship between the performers and the audience at a cultural event 
C)  Developing links between festivals and local schools and colleges 
D)  The process of choosing and presenting a set of events that are joined together by venue, content or organisation 
A)  Organising the order and timings of acts and participants in cultural events 
B)  Managing the relationship between the performers and the audience at a cultural event 
C)  Developing links between festivals and local schools and colleges 
D)  The process of choosing and presenting a set of events that are joined together by venue, content or organisation

Question 12

How many areas of impact does Small identify in his 2007 model?

Accepted Answer

A)  7 
B)  4 
C)  10 
D)  6 
E)  9 
A)  7 
B)  4 
C)  10 
D)  6 
E)  9

Question 13

Which three of the following are classified as primary environmental impacts of an event?

Accepted Answer

A)  The use of accommodation by event attendees 
B)  Construction of facilities and infrastructure 
C)  Congestion caused by the event 
D)  Waste management 
E)  The event's carbon footprint 
A)  The use of accommodation by event attendees 
B)  Construction of facilities and infrastructure 
C)  Congestion caused by the event 
D)  Waste management 
E)  The event's carbon footprint

Question 14

Which of the following are examples of cultural events, defined anthropologically?

Accepted Answer

A)  Diwali celebrations 
B)  Swan Lake performed at the Metropolitan Opera House, New York 
C)  Sydney Pride 
D)  Chinese New Year 
E)  The Glastonbury festival 
A)  Diwali celebrations 
B)  Swan Lake performed at the Metropolitan Opera House, New York 
C)  Sydney Pride 
D)  Chinese New Year 
E)  The Glastonbury festival

When there is a crisis, event managers should...

Social enterprises are ...

What is the value of the media rights for an event based on?

Which three sets of event attendee data must be collected in order to calculate a multiplier effect?

Which two event stakeholders are driving the move towards more sustainable events?

Which form of the media is the most effective at reaching event consumers?

What are the three key aspects of a cultural event for 'cultural consumers' when they are making purchasing decisions?

What is the key factor in working with the media at an event to gain publicity?

Which four reasons explain why some press releases don't get used by the media to generate stories about an event?

Which three organisational goals does the process of audience development combine?

What does the term 'programming' mean when applied to cultural events and festivals?

How many areas of impact does Small identify in his 2007 model?

Which three of the following are classified as primary environmental impacts of an event?

Which of the following are examples of cultural events, defined anthropologically?

Introduction to Events Management, and Managing Event Projects

Event Operations, and Event Design and Production

Event Finance, and Managing the Event Human Resource

Event Health, Safety and Risk Management, and Event Marketing

Mega-Events, and Sporting Events

Corporate Events, and Events in the Public and Third Sectors

Filters

Exam 7: Cultural Events and Festivals,event Impacts, Sustainability, Legacy, and Events and the Media

When there is a crisis, event managers should...

Social enterprises are ...

What is the value of the media rights for an event based on?

Which three sets of event attendee data must be collected in order to calculate a multiplier effect?

Which two event stakeholders are driving the move towards more sustainable events?

Which form of the media is the most effective at reaching event consumers?

What are the three key aspects of a cultural event for 'cultural consumers' when they are making purchasing decisions?

What is the key factor in working with the media at an event to gain publicity?

Which four reasons explain why some press releases don't get used by the media to generate stories about an event?

Which three organisational goals does the process of audience development combine?

What does the term 'programming' mean when applied to cultural events and festivals?

How many areas of impact does Small identify in his 2007 model?

Which three of the following are classified as primary environmental impacts of an event?

Which of the following are examples of cultural events, defined anthropologically?

Introduction to Events Management, and Managing Event Projects

Event Operations, and Event Design and Production

Event Finance, and Managing the Event Human Resource

Event Health, Safety and Risk Management, and Event Marketing

Mega-Events, and Sporting Events

Corporate Events, and Events in the Public and Third Sectors

Filters