Question 1

HUT and PUT can be used interchangeably when it comes to TV measurement.

Accepted Answer

A) True 
 B)False

Question 2

One percent reach is the equivalent of one rating point.

Accepted Answer

A) True 
 B)False

Question 3

Since each medium can rarely due the job on its own, it is important to evaluate all possible vehicles to insure the most strategic plan.

Accepted Answer

A) True 
 B)False

Question 4

When evaluating media costs you have both absolute costs (i.e., unit costs for the ads you are buying) and efficiency costs (i.e., CPM and CPC)

Accepted Answer

A) True 
 B)False

Question 5

A popular method of targeting involves sociographics which help explain the psychological differences amongst consumers of your brand.

Accepted Answer

A) True 
 B)False

Question 6

CPM is the best apples to oranges comparison when evaluating media vehicles.

Accepted Answer

A) True 
 B)False

Question 7

To calculate TAIs, you multiply percentage reach (R%) by frequency (F) - TAI = R% x F.

Accepted Answer

A) True 
 B)False

Question 8

Media planning is not just a science, it is also an art.

Accepted Answer

A) True 
 B)False

Question 9

Both CPM and CPP are used to evalute media efficiencies.

Accepted Answer

A) True 
 B)False

Question 10

A good strategy statement would be ""To reach 80% of the taret audience at least three times a week.""

Accepted Answer

A) True 
 B)False

Question 11

A timeline for developing the plan with specific check points should always be included along with the mandatories.

Accepted Answer

A) True 
 B)False

Question 12

Coupons are commonly used in outdoor advertising as they are easy to integrate into the creative execution.

Accepted Answer

A) True 
 B)False

Question 13

Working dollars are those monies in the budget allocated to the creation of programs.

Accepted Answer

A) True 
 B)False

Question 14

The media mix is the recommendation for when to deploy media efforts to meet the objectives.

Accepted Answer

A) True 
 B)False

Question 15

Legal requirements must be considered when developing creative messages for prescription drugs and contests but not for financial companies.

Accepted Answer

A) True 
 B)False

Question 16

Media strategy is the specific strategy of using media whereas tactics are the specific media vehciles.

Accepted Answer

A) True 
 B)False

Question 17

Many advertisers try to select advertising media that reach followers, in hopes of persuading these individuals to learn about products and services and then tell others about them

Accepted Answer

A) True 
 B)False

Question 18

Contingeny dollars are those set aside for a variety of situations.

Accepted Answer

A) True 
 B)False

Question 19

The average commercial pod has between two and five advertisements.

Accepted Answer

A) True 
 B)False

Question 20

The only way to determine a communications budget is to use the percent of sales method.

Accepted Answer

A) True 
 B)False

HUT and PUT can be used interchangeably when it comes to TV measurement.

One percent reach is the equivalent of one rating point.

Since each medium can rarely due the job on its own, it is important to evaluate all possible vehicles to insure the most strategic plan.

When evaluating media costs you have both absolute costs (i.e., unit costs for the ads you are buying) and efficiency costs (i.e., CPM and CPC)

A popular method of targeting involves sociographics which help explain the psychological differences amongst consumers of your brand.

CPM is the best apples to oranges comparison when evaluating media vehicles.

To calculate TAIs, you multiply percentage reach (R%) by frequency (F) - TAI = R% x F.

Media planning is not just a science, it is also an art.

Both CPM and CPP are used to evalute media efficiencies.

A good strategy statement would be ""To reach 80% of the taret audience at least three times a week.""

A timeline for developing the plan with specific check points should always be included along with the mandatories.

Coupons are commonly used in outdoor advertising as they are easy to integrate into the creative execution.

Working dollars are those monies in the budget allocated to the creation of programs.

The media mix is the recommendation for when to deploy media efforts to meet the objectives.

Legal requirements must be considered when developing creative messages for prescription drugs and contests but not for financial companies.

Media strategy is the specific strategy of using media whereas tactics are the specific media vehciles.

Many advertisers try to select advertising media that reach followers, in hopes of persuading these individuals to learn about products and services and then tell others about them

Contingeny dollars are those set aside for a variety of situations.

The average commercial pod has between two and five advertisements.

The only way to determine a communications budget is to use the percent of sales method.

Media Planning and Advertising Strategies

Media and Advertising Questions: Sales Promotions, Compensation Structures, Ethnic Marketing, Owned Media, and Measurement

A Comprehensive Guide to Advertising Strategies and Metrics

Media Choices and Strategies for Direct Response and Alternative Advertising

Media Planning and Strategy: Key Concepts and Considerations

Media Planning and Strategy: A Comprehensive Guide

Media Planning and Targeting Strategies

Filters

Exam 5: Media Planning and Strategy: Evaluating Efficiency and Effectiveness

HUT and PUT can be used interchangeably when it comes to TV measurement.

One percent reach is the equivalent of one rating point.

Since each medium can rarely due the job on its own, it is important to evaluate all possible vehicles to insure the most strategic plan.

When evaluating media costs you have both absolute costs (i.e., unit costs for the ads you are buying) and efficiency costs (i.e., CPM and CPC)

A popular method of targeting involves sociographics which help explain the psychological differences amongst consumers of your brand.

CPM is the best apples to oranges comparison when evaluating media vehicles.

To calculate TAIs, you multiply percentage reach (R%) by frequency (F) - TAI = R% x F.

Media planning is not just a science, it is also an art.

Both CPM and CPP are used to evalute media efficiencies.

A good strategy statement would be ""To reach 80% of the taret audience at least three times a week.""

A timeline for developing the plan with specific check points should always be included along with the mandatories.

Coupons are commonly used in outdoor advertising as they are easy to integrate into the creative execution.

Working dollars are those monies in the budget allocated to the creation of programs.

The media mix is the recommendation for when to deploy media efforts to meet the objectives.

Legal requirements must be considered when developing creative messages for prescription drugs and contests but not for financial companies.

Media strategy is the specific strategy of using media whereas tactics are the specific media vehciles.

Many advertisers try to select advertising media that reach followers, in hopes of persuading these individuals to learn about products and services and then tell others about them

Contingeny dollars are those set aside for a variety of situations.

The average commercial pod has between two and five advertisements.

The only way to determine a communications budget is to use the percent of sales method.

Media Planning and Advertising Strategies

Media and Advertising Questions: Sales Promotions, Compensation Structures, Ethnic Marketing, Owned Media, and Measurement

A Comprehensive Guide to Advertising Strategies and Metrics

Media Choices and Strategies for Direct Response and Alternative Advertising

Media Planning and Strategy: Key Concepts and Considerations

Media Planning and Strategy: A Comprehensive Guide

Media Planning and Targeting Strategies

Filters