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    Advertising Media Planning
  4. Exam
    Exam 5: Media Planning and Strategy: Evaluating Efficiency and Effectiveness
  5. Question
    Since Each Medium Can Rarely Due the Job on Its
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Since Each Medium Can Rarely Due the Job on Its

Question 23

Question 23

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Since each medium can rarely due the job on its own, it is important to evaluate all possible vehicles to insure the most strategic plan.

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