Question 1

What is patching?

Accepted Answer

A)  The process of remapping the business in response to changing opportunities. 
B)  The process of re-assigning staff in order to meet a crisis. 
C)  The process of putting the company back on course when a crisis has caused a temporary deviation from the plan. 
A)  The process of remapping the business in response to changing opportunities. 
B)  The process of re-assigning staff in order to meet a crisis. 
C)  The process of putting the company back on course when a crisis has caused a temporary deviation from the plan. A

Question 2

What is the main drawback of a geographical organisation?

Accepted Answer

A)  Travel time is increased. 
B)  Local managers can adapt the marketing program. 
C)  Rationalising the marketing plan becomes much more complicated. 
A)  Travel time is increased. 
B)  Local managers can adapt the marketing program. 
C)  Rationalising the marketing plan becomes much more complicated. C

Question 3

Which of the following is an advantage of organismic organisations?

Accepted Answer

A)  It has clear rules for employees. 
B)  It is extremely flexible. 
C)  It has a clear chain of command. 
A)  It has clear rules for employees. 
B)  It is extremely flexible. 
C)  It has a clear chain of command. B

Question 4

Which of the following is NOT one of the principles for changing organisational psychology?

Accepted Answer

A)  The development and communication of a clear and consistent corporate vision. 
B)  Clear instructions from senior management regarding the factors which need to change. 
C)  Integration of individual thinking into the overall corporate agenda. 
A)  The development and communication of a clear and consistent corporate vision. 
B)  Clear instructions from senior management regarding the factors which need to change. 
C)  Integration of individual thinking into the overall corporate agenda.

Question 5

Which of the following is NOT a problem for cross-functional teams?

Accepted Answer

A)  Team members often need to learn new skills. 
B)  Major customers become harder to deal with. 
C)  Cross-functional career paths must be developed. 
A)  Team members often need to learn new skills. 
B)  Major customers become harder to deal with. 
C)  Cross-functional career paths must be developed.

Question 6

Which of the following is a drawback of organismic structures?

Accepted Answer

A)  The organisation is rigid. 
B)  A great deal of time is spent in discussion and negotiation. 
C)  Status in the organisation comes from knowledge and skill rather than from qualifications. 
A)  The organisation is rigid. 
B)  A great deal of time is spent in discussion and negotiation. 
C)  Status in the organisation comes from knowledge and skill rather than from qualifications.

Question 7

An organisation with a clear chain of command and specific roles for employees is best described as:

Accepted Answer

A)  Organismic. 
B)  Matrix. 
C)  Hierarchical. 
A)  Organismic. 
B)  Matrix. 
C)  Hierarchical.

Question 8

Which of the following is NOT a problem associated with change?

Accepted Answer

A)  Career paths become unclear. 
B)  Learning new roles means that more mistakes will be made. 
C)  Strategic implementation becomes more difficult. 
A)  Career paths become unclear. 
B)  Learning new roles means that more mistakes will be made. 
C)  Strategic implementation becomes more difficult.

Question 9

An organisation in which product divisions are responsible for all manufacturing worldwide is called:

Accepted Answer

A)  A global product organisation. 
B)  A global area organisation. 
C)  A global market organisation. 
A)  A global product organisation. 
B)  A global area organisation. 
C)  A global market organisation.

Question 10

If an organisation puts a specialist in charge of each marketing activity, what type of structure is the company likely to have?

Accepted Answer

A)  Product. 
B)  Segment. 
C)  Functional. 
A)  Product. 
B)  Segment. 
C)  Functional.

What is patching?

What is the main drawback of a geographical organisation?

Which of the following is an advantage of organismic organisations?

Which of the following is NOT one of the principles for changing organisational psychology?

Which of the following is NOT a problem for cross-functional teams?

Which of the following is a drawback of organismic structures?

An organisation with a clear chain of command and specific roles for employees is best described as:

Which of the following is NOT a problem associated with change?

An organisation in which product divisions are responsible for all manufacturing worldwide is called:

If an organisation puts a specialist in charge of each marketing activity, what type of structure is the company likely to have?

Introduction to Business-To-Business Marketing

How Business Organisations Buy

Strategic Planning for Global Business Markets

Ethical Considerations for Business Marketers

Market Research

Segmentation, Targeting and Positioning

Market Entry

Product Strategy and Product Development

Services for Business Markets

Pricing

Supply Chain Management

Managing Distribution Channels

Business-To-Business Marketing Communications

Customer Relationships and Key Account Management

Sales Promotion, Exhibitions and Trade Fairs

Corporate Reputation Management

Marketing Planning, Implementation and Control

The Future of Business Marketing

Filters

Exam 18: Organising for Maximum Effectiveness

What is patching?

What is the main drawback of a geographical organisation?

Which of the following is an advantage of organismic organisations?

Which of the following is NOT one of the principles for changing organisational psychology?

Which of the following is NOT a problem for cross-functional teams?

Which of the following is a drawback of organismic structures?

An organisation with a clear chain of command and specific roles for employees is best described as:

Which of the following is NOT a problem associated with change?

An organisation in which product divisions are responsible for all manufacturing worldwide is called:

If an organisation puts a specialist in charge of each marketing activity, what type of structure is the company likely to have?

Introduction to Business-To-Business Marketing

How Business Organisations Buy

Strategic Planning for Global Business Markets

Ethical Considerations for Business Marketers

Market Research

Segmentation, Targeting and Positioning

Market Entry

Product Strategy and Product Development

Services for Business Markets

Pricing

Supply Chain Management

Managing Distribution Channels

Business-To-Business Marketing Communications

Customer Relationships and Key Account Management

Sales Promotion, Exhibitions and Trade Fairs

Corporate Reputation Management

Marketing Planning, Implementation and Control

The Future of Business Marketing

Filters