Question 1

Knowledge which is written down or otherwise recorded is called:

Accepted Answer

A)  Tacit knowledge. 
B)  Public knowledge. 
C)  Explicit knowledge. 
A)  Tacit knowledge. 
B)  Public knowledge. 
C)  Explicit knowledge. C

Question 2

A problem which has no single solution, and for which attempted solutions create more problems, is called:

Accepted Answer

A)  A complex problem. 
B)  An insoluble problem. 
C)  A wicked problem. 
A)  A complex problem. 
B)  An insoluble problem. 
C)  A wicked problem. C

Question 3

Which of the following is NOT a tangible resource?

Accepted Answer

A)  Machinery. 
B)  Employees. 
C)  Work in progress. 
A)  Machinery. 
B)  Employees. 
C)  Work in progress. B

Question 4

A system of using a limited set of measures, derived form the success factors for the industry is called:

Accepted Answer

A)  Factor analysis. 
B)  Balanced scorecard. 
C)  Measure allocation. 
A)  Factor analysis. 
B)  Balanced scorecard. 
C)  Measure allocation.

Question 5

Competency is derived from:

Accepted Answer

A)  Combining resources effectively. 
B)  Training staff effectively. 
C)  Developing a suitable strategy. 
A)  Combining resources effectively. 
B)  Training staff effectively. 
C)  Developing a suitable strategy.

Question 6

Which of the following is NOT part of the resource audit?

Accepted Answer

A)  Physical resources. 
B)  Human resources. 
C)  Government regulations. 
A)  Physical resources. 
B)  Human resources. 
C)  Government regulations.

Question 7

Control exercised by workmates through the corporate culture is called:

Accepted Answer

A)  Administrative control. 
B)  Social control. 
C)  Self-control. 
A)  Administrative control. 
B)  Social control. 
C)  Self-control.

Question 8

A comprehensive check of the company's current marketing activities is called:

Accepted Answer

A)  The marketing review. 
B)  The marketing audit. 
C)  The marketing balance sheet. 
A)  The marketing review. 
B)  The marketing audit. 
C)  The marketing balance sheet.

Question 9

In the event of a discrepancy between the plan and reality, what should the managers do?

Accepted Answer

A)  Recast the plan in its entirety. 
B)  Formulate a second plan to bring the company back to where it should be. 
C)  Amend the existing plan to move towards the original target. 
A)  Recast the plan in its entirety. 
B)  Formulate a second plan to bring the company back to where it should be. 
C)  Amend the existing plan to move towards the original target.

Question 10

What is tacit knowledge?

Accepted Answer

A)  Knowledge which is difficult or impossible to codify, and which resides in the heads of employees. 
B)  Knowledge which everyone in the company takes for granted. 
C)  Knowledge which everyone assumes is common, but which in fact is not. 
A)  Knowledge which is difficult or impossible to codify, and which resides in the heads of employees. 
B)  Knowledge which everyone in the company takes for granted. 
C)  Knowledge which everyone assumes is common, but which in fact is not.

Knowledge which is written down or otherwise recorded is called:

A problem which has no single solution, and for which attempted solutions create more problems, is called:

Which of the following is NOT a tangible resource?

A system of using a limited set of measures, derived form the success factors for the industry is called:

Competency is derived from:

Which of the following is NOT part of the resource audit?

Control exercised by workmates through the corporate culture is called:

A comprehensive check of the company's current marketing activities is called:

In the event of a discrepancy between the plan and reality, what should the managers do?

What is tacit knowledge?

Introduction to Business-To-Business Marketing

How Business Organisations Buy

Strategic Planning for Global Business Markets

Ethical Considerations for Business Marketers

Market Research

Segmentation, Targeting and Positioning

Market Entry

Product Strategy and Product Development

Services for Business Markets

Pricing

Supply Chain Management

Managing Distribution Channels

Business-To-Business Marketing Communications

Customer Relationships and Key Account Management

Sales Promotion, Exhibitions and Trade Fairs

Corporate Reputation Management

Organising for Maximum Effectiveness

The Future of Business Marketing

Filters

Exam 17: Marketing Planning, Implementation and Control

Knowledge which is written down or otherwise recorded is called:

A problem which has no single solution, and for which attempted solutions create more problems, is called:

Which of the following is NOT a tangible resource?

A system of using a limited set of measures, derived form the success factors for the industry is called:

Competency is derived from:

Which of the following is NOT part of the resource audit?

Control exercised by workmates through the corporate culture is called:

A comprehensive check of the company's current marketing activities is called:

In the event of a discrepancy between the plan and reality, what should the managers do?

What is tacit knowledge?

Introduction to Business-To-Business Marketing

How Business Organisations Buy

Strategic Planning for Global Business Markets

Ethical Considerations for Business Marketers

Market Research

Segmentation, Targeting and Positioning

Market Entry

Product Strategy and Product Development

Services for Business Markets

Pricing

Supply Chain Management

Managing Distribution Channels

Business-To-Business Marketing Communications

Customer Relationships and Key Account Management

Sales Promotion, Exhibitions and Trade Fairs

Corporate Reputation Management

Organising for Maximum Effectiveness

The Future of Business Marketing

Filters