Question 1

Which of the following is an example of positioning by customer type?

Accepted Answer

A)  appealing to prospective customers by emphasizing certain house design features 
B)  appealing to prospective customers by emphasizing the longevity of the organization in service of the community 
C)  appealing to opportunistic home buyers to think about taking advantage of certain opportunities to buy a new home 
D)  appealing to prospective customers by emphasizing neighborhood features 
E)  appealing to prospective customers by emphasizing results 
A)  appealing to prospective customers by emphasizing certain house design features 
B)  appealing to prospective customers by emphasizing the longevity of the organization in service of the community 
C)  appealing to opportunistic home buyers to think about taking advantage of certain opportunities to buy a new home 
D)  appealing to prospective customers by emphasizing neighborhood features 
E)  appealing to prospective customers by emphasizing results

Question 2

Which of the following best describes the costing method for property valuation?

Accepted Answer

A)  dividing the net income of a property by the rate of return 
B)  a summation of the costs involved in building a property 
C)  adding benefits and subtracting costs in a balance sheet approach 
D)  comparison to comparable properties 
E)  none of the above 
A)  dividing the net income of a property by the rate of return 
B)  a summation of the costs involved in building a property 
C)  adding benefits and subtracting costs in a balance sheet approach 
D)  comparison to comparable properties 
E)  none of the above

Question 3

Goal selection is the first step in promotion planning.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is an example of a positive neighborhood factor?

Accepted Answer

A)  historically designated housing 
B)  high voting percentages 
C)  rising resale values 
D)  all of the above 
E)  none of the above 
A)  historically designated housing 
B)  high voting percentages 
C)  rising resale values 
D)  all of the above 
E)  none of the above

Question 5

The ___ of a rental property can be calculated by subtracting the operating costs from the property's gross income.

Accepted Answer

The answer of The ___ of a rental property can...

Which of the following is an example of positioning by customer type?

Which of the following best describes the costing method for property valuation?

Goal selection is the first step in promotion planning.

Which of the following is an example of a positive neighborhood factor?

The ___ of a rental property can be calculated by subtracting the operating costs from the property's gross income.

Marketing Strategy

Product and Place Strategy

The Seller Representative

The Buyer Representative

The Social Psychology of Negotiation

Strategies and Tactics in Real Estate Negotiations

Recruiting and Training Real Estate Agents

Motivating and Compensating Real Estate Agents

Leadership Issues

Real Estate Marketing Law

Ethics in Real Estate Marketing

Code of Ethics in Real Estate Marketing

Filters

Exam 3: Pricing and Promotion Strategy

Which of the following is an example of positioning by customer type?

Which of the following best describes the costing method for property valuation?

Goal selection is the first step in promotion planning.

Which of the following is an example of a positive neighborhood factor?

The ___ of a rental property can be calculated by subtracting the operating costs from the property's gross income.

Marketing Strategy

Product and Place Strategy

The Seller Representative

The Buyer Representative

The Social Psychology of Negotiation

Strategies and Tactics in Real Estate Negotiations

Recruiting and Training Real Estate Agents

Motivating and Compensating Real Estate Agents

Leadership Issues

Real Estate Marketing Law

Ethics in Real Estate Marketing

Code of Ethics in Real Estate Marketing

Filters