Exam 3: Pricing and Promotion Strategy

The income method of property valuation is primarily used with new construction.

The income method of property appraisal works by dividing the gross income of a rental property by the rate of return.

Holding a high level position in the real estate firm grants a person what type of power?

___ selling refers to promotion conducted by a marketing agent using face-to-face encounters with prospective customers in the form of open houses, question answering for prospective clients, and person-to-person information distribution.

What is the first step of promotion planning?

Proximity to which of the following is likely to decrease the value of a property?

Which of the following is an example of a negative structural factor?

What are the common approaches to real estate pricing?

What is the principal focus of price strategy?

___ typically include press releases and publicity.

In many cases, marketer 'positioning' is reflected in the slogan of promotional messages.

Public housing is an example of a positive neighbourhood factor in price strategy.

Brand attitude refers to the extent to which potential customers have formed intentions to buy a product after an advertising campaign.

The market approach to pricing real estate commonly employs a technique called ___.

What are some types of positioning commonly found in real estate marketing?

What are the two major forms of media?

Appealing to prospective customers by emphasizing neighborhood features such as number of children is an example of positioning by an aspect of customer type.

The ___ method to pricing real estate focuses on the revenue generation potential of rental properties.

Messages that focus on aspects of the customer tend to be more effective at inducing action than messages focusing on the product or firm.

Structural factors are aspects of the property that are inherent in the physical property.