Question 1

Which of the following statements describes the concept of framing?

Accepted Answer

A)  Emphasis on aspects of an issue in the news influences how the audience thinks about the issue 
B)  The formal presentation of issues in the news influences the recall of news in the audience 
C)  Journalists distort actual events in the news coverage in order to influence interpretations of news in the audience 
D)  News coverage is often dramatized to capture the attention of the audience. 
A)  Emphasis on aspects of an issue in the news influences how the audience thinks about the issue 
B)  The formal presentation of issues in the news influences the recall of news in the audience 
C)  Journalists distort actual events in the news coverage in order to influence interpretations of news in the audience 
D)  News coverage is often dramatized to capture the attention of the audience. A

Question 2

Before Terry leaves for work, he always watches the morning news. For the fourth day in a row, Terry sees a news story about the city's finances and budgeting. When thinking about the upcoming local election, Terry decides to vote for the candidate he believes will do best in keeping the city's finances and budgets in order.
Which concept best describes the role of media in the above situation?

Accepted Answer

A)  Agenda setting 
B)  Agenda building 
C)  Issue management 
D)  Media priming 
A)  Agenda setting 
B)  Agenda building 
C)  Issue management 
D)  Media priming D

Question 3

________________ pertains to factors that shape the media agenda of issues (i.e., communications from politicians, lobbying stakeholders, other media outlets) .

Accepted Answer

A)  Agenda setting 
B)  Agenda building 
C)  Issue management 
D)  Media priming 
A)  Agenda setting 
B)  Agenda building 
C)  Issue management 
D)  Media priming B

Question 4

This type of research links the importance that news media place on particular issues and the importance that the public places on the same issues.

Accepted Answer

A)  Gatekeeping 
B)  Agenda setting 
C)  Catharsis 
D)  Uses-and-gratifications approach 
A)  Gatekeeping 
B)  Agenda setting 
C)  Catharsis 
D)  Uses-and-gratifications approach

Question 5

News with a/an frame implies that individuals are responsible for solving the reported issue/problem.

Accepted Answer

A)  Thematic 
B)  Sensationalistic 
C)  Gain or loss 
D)  Episodic 
A)  Thematic 
B)  Sensationalistic 
C)  Gain or loss 
D)  Episodic

Question 6

A particular event (i.e., an earthquake) can be covered with different content frames, for example, economy, human interest, conflict.

Accepted Answer

A) True 
 B)False

Question 7

Drew hears sexual references on television and in popular music many times each day. When encountering a potential romantic partner, the sexual desirability of this person is particularly influential when Drew forms an impression of the person.
Which theoretical approach explains this scenario?

Accepted Answer

A)  Virtuous cycle 
B)  Media Priming 
C)  Salience 
D)  Normalization 
A)  Virtuous cycle 
B)  Media Priming 
C)  Salience 
D)  Normalization

Question 8

A(n) is "a central organizing idea or story line that provides meaning to an unfolding strip of events"

Accepted Answer

A)  Audience frame 
B)  Thematic frame 
C)  Media frame 
D)  None of the above 
A)  Audience frame 
B)  Thematic frame 
C)  Media frame 
D)  None of the above

Question 9

Issue obtrusiveness refers to the extent to which…

Accepted Answer

A)  an issue is discussed in the media, although it does not matter in our own lives 
B)  an issue can be experienced first-hand, in people's everyday lives. 
C)  news users are driven to keep up with the issue as covered in the news. 
D)  news consumers feel responsible for acting on the issue. 
A)  an issue is discussed in the media, although it does not matter in our own lives 
B)  an issue can be experienced first-hand, in people's everyday lives. 
C)  news users are driven to keep up with the issue as covered in the news. 
D)  news consumers feel responsible for acting on the issue.

Question 10

Which media users will likely be more influenced through agenda setting? Users with…

Accepted Answer

A)  Lower education level 
B)  Higher need for orientation 
C)  Higher need for entertainment 
D)  None of the above 
A)  Lower education level 
B)  Higher need for orientation 
C)  Higher need for entertainment 
D)  None of the above

Question 11

Alex watches news on television every morning while eating breakfast. Last week, Alex saw news segments about gun control each day. According to agenda-setting, now Alex…

Accepted Answer

A)  Thinks that gun control is good 
B)  Thinks that gun control is bad 
C)  Thinks that gun control is important 
D)  Thinks that the news is boring 
A)  Thinks that gun control is good 
B)  Thinks that gun control is bad 
C)  Thinks that gun control is important 
D)  Thinks that the news is boring

Question 12

Cohen (1963) coined the classic phrase on agenda setting by writing: "The press may not be successful much of the time in telling people…

Accepted Answer

A)  …how to feel, but it is stunningly successful in telling its readers how to think" 
B)  …what to think, but it is stunningly successful in telling its readers what to think about" 
C)  …what to think, but it is stunningly successful in telling its readers what to talk about" 
D)  …how to vote, but it is stunningly successful in telling its readers what to learn" 
A)  …how to feel, but it is stunningly successful in telling its readers how to think" 
B)  …what to think, but it is stunningly successful in telling its readers what to think about" 
C)  …what to think, but it is stunningly successful in telling its readers what to talk about" 
D)  …how to vote, but it is stunningly successful in telling its readers what to learn"

Question 13

pertain to whether risks or opportunities are emphasized in messages.

Accepted Answer

A)  Gain- and loss-frames 
B)  Emotional frames 
C)  Strategy frames 
D)  Win-or-lose frames 
A)  Gain- and loss-frames 
B)  Emotional frames 
C)  Strategy frames 
D)  Win-or-lose frames

Question 14

How does 'issue quality' influence the agenda-setting process?

Accepted Answer

A)  Agenda-setting effects are stronger among those media users with a strong topic interest 
B)  Agenda-setting effects are stronger for unobtrusive issues. 
C)  Interpersonal communication about interesting topics reduces agenda-setting effects 
D)  Agenda setting is equally applicable to all kinds of topics 
A)  Agenda-setting effects are stronger among those media users with a strong topic interest 
B)  Agenda-setting effects are stronger for unobtrusive issues. 
C)  Interpersonal communication about interesting topics reduces agenda-setting effects 
D)  Agenda setting is equally applicable to all kinds of topics

Question 15

makes people think about an issue in a particular way by emphasizing particular aspects of the issue.

Accepted Answer

A)  Priming 
B)  Agenda-setting 
C)  Framing 
D)  Need for orientation 
A)  Priming 
B)  Agenda-setting 
C)  Framing 
D)  Need for orientation

Question 16

Which of the following statements describes news media priming, as discussed in class?

Accepted Answer

A)  An issue that is frequently covered in the news will have greater weight when an evaluation (e.g., of the president) is made in which the issues plays a role 
B)  An issue that news recipients can also experience in their own personal life will resonate more when they see it covered in the news 
C)  Interpersonal communication about personally relevant issues overrides news coverage in opinion formation 
D)  Journalists select only some events that are actually covered in the news 
A)  An issue that is frequently covered in the news will have greater weight when an evaluation (e.g., of the president) is made in which the issues plays a role 
B)  An issue that news recipients can also experience in their own personal life will resonate more when they see it covered in the news 
C)  Interpersonal communication about personally relevant issues overrides news coverage in opinion formation 
D)  Journalists select only some events that are actually covered in the news

Which of the following statements describes the concept of framing?

________________ pertains to factors that shape the media agenda of issues (i.e., communications from politicians, lobbying stakeholders, other media outlets) .

This type of research links the importance that news media place on particular issues and the importance that the public places on the same issues.

News with a/an frame implies that individuals are responsible for solving the reported issue/problem.

A particular event (i.e., an earthquake) can be covered with different content frames, for example, economy, human interest, conflict.

Drew hears sexual references on television and in popular music many times each day. When encountering a potential romantic partner, the sexual desirability of this person is particularly influential when Drew forms an impression of the person. Which theoretical approach explains this scenario?

A(n) is "a central organizing idea or story line that provides meaning to an unfolding strip of events"

Issue obtrusiveness refers to the extent to which…

Which media users will likely be more influenced through agenda setting? Users with…

Alex watches news on television every morning while eating breakfast. Last week, Alex saw news segments about gun control each day. According to agenda-setting, now Alex…

Cohen (1963) coined the classic phrase on agenda setting by writing: "The press may not be successful much of the time in telling people…

pertain to whether risks or opportunities are emphasized in messages.

How does 'issue quality' influence the agenda-setting process?

makes people think about an issue in a particular way by emphasizing particular aspects of the issue.

Which of the following statements describes news media priming, as discussed in class?

Mediated Communication and Its Kin

Media Shaping Our World Perceptions

Social Group Perceptions and Media

Media Use Motivations

Following and Contributing to News

Mediated Politics

Your Opinion Expression in a Public Context

Persuasion Dynamics

Emotions and Excitation

Pleasure and Enjoyment Seeking

Health and Risk Communication

Computer-Mediated Communication and Social Media

The Role of Advertising

Filters

Exam 5: Emergence and Interpretation of Issues

Which of the following statements describes the concept of framing?

________________ pertains to factors that shape the media agenda of issues (i.e., communications from politicians, lobbying stakeholders, other media outlets) .

This type of research links the importance that news media place on particular issues and the importance that the public places on the same issues.

News with a/an frame implies that individuals are responsible for solving the reported issue/problem.

A particular event (i.e., an earthquake) can be covered with different content frames, for example, economy, human interest, conflict.

Drew hears sexual references on television and in popular music many times each day. When encountering a potential romantic partner, the sexual desirability of this person is particularly influential when Drew forms an impression of the person. Which theoretical approach explains this scenario?

A(n) is "a central organizing idea or story line that provides meaning to an unfolding strip of events"

Issue obtrusiveness refers to the extent to which…

Which media users will likely be more influenced through agenda setting? Users with…

Alex watches news on television every morning while eating breakfast. Last week, Alex saw news segments about gun control each day. According to agenda-setting, now Alex…

Cohen (1963) coined the classic phrase on agenda setting by writing: "The press may not be successful much of the time in telling people…

pertain to whether risks or opportunities are emphasized in messages.

How does 'issue quality' influence the agenda-setting process?

makes people think about an issue in a particular way by emphasizing particular aspects of the issue.

Which of the following statements describes news media priming, as discussed in class?

Mediated Communication and Its Kin

Media Shaping Our World Perceptions

Social Group Perceptions and Media

Media Use Motivations

Following and Contributing to News

Mediated Politics

Your Opinion Expression in a Public Context

Persuasion Dynamics

Emotions and Excitation

Pleasure and Enjoyment Seeking

Health and Risk Communication

Computer-Mediated Communication and Social Media

The Role of Advertising

Filters