Exam 1: The Power of Public Opinion: Understanding the Role of Society in Policy-Making and Media Perception

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The ____________________was formulated in 1948 by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet.

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Political parties must maintain a certain level of positive public opinion with the help of media to maintain their ____________.

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A ________________is drafted by the collective will of the people.

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Public opinion is important in a democracy because the people are the ultimate source of ___________power.

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Walter Lippmann's book 'Public Opinion' was published in the year _____________.

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