Exam 14: Products

MacKenzie works for Telegraph Communications. She is responsible for fielding and directing calls from prospects, generating sales contracts, and producing sales pamphlets for her team. MacKenzie most likely works in

Ephraim is watching a YouTube video about how to restore antique furniture. The creator of the video recommends a brand of milk paint and includes a link in the details. Ephraim goes to the website and starts browsing. He notices the website has a blog that talks about all the different ways to use milk paint. One post recommends using a special type of brush that will allow the paint to spread evenly on the surface. The word "brush" is hyperlinked. Ephraim interacts with it and he's taken to a retail site associated with the milk paint brand. This scenario depicts the use of a ________ as a metric for measuring social media marketing success.

Sunil clips coupons he finds in the Sunday paper each week prior to heading to the supermarket to do his grocery shopping. These coupons can be best described as a form of

The CEO at Quad Switches is excited about the company's new product. He suggests that the marketing team run advertisements in major newspapers around the country during the coming weeks. The marketing specialist isn't sure that is the right approach and wants to share one of the disadvantages tied to using a newspaper for advertising. Which of the following options would most likely help the marketing specialist with her argument?

To meet the goals of a social media campaign, certain actions, or ________, need to be taken to create results and achieve the goals.

Walter's ad on the Internet is shown when people visit websites with related content. If Walter wants to know how often his ad appears, he should find out the ad's

Which isnot an example of a social media platform?

When Donna sold cellular phones in the early 1990s, she knew that her customers didn't know very much about them, so she spent time explaining how they worked and how they might benefit the user. Which goal of promotion is Donna demonstrating?

Which of the following options would best be described as part of a pull promotional strategy?

Firms need to pick one type of mobile application for their mobile marketing campaign.

If a salesperson wants to induce a customer to buy a product, which goal of promotion would be focused on?

Alberta has been working in the sales field for almost 10 years. She enjoys learning about potential customers and their problems. She then shares how her product will help them solve their problems in the hopes they will want to buy from her. Alberta most likely works in

An example of a digital buyer who is engaged in product-focused shopping is someone who

Brady works at a large company that has an international sales force, and his job is to help the reps when they need help to facilitate the sale. Which task of personal selling does Brady provide?

To establish an online presence and increase sales, Flashy Fashion has decided to set up a website to sell its products. In addition, it plans to use Google AdWords to place ads in user's search results. Flashy Fashion's website represents ________ media, while the online marketing channel, Google AdWords, represents ________ media.

WhatsApp, a free messaging and voice service, allows users to send text messages, voice messages, make audio or video calls, and share images, documents, locations, and other media is an example of

Esurance has a series of TV commercials that feature the actor Dennis Quaid as its spokesperson. This is an example of

All of the following are examples of a social media marketing goalexcept

Marketers have developed a viral campaign to try and generate chatter about its new product, hoping that the chatter will help to increase sales. This tactic integrates the ________ element of the marketing mix.

Which isnot an example of a social media campaign?