Exam 7: Automated Machine Learning
Exam 1: Introduction to Marketing Analytics35 Questions
Exam 2: Data Management31 Questions
Exam 3: Exploratory Data Analysis Using Cognitive Analytics36 Questions
Exam 4: Data Visualization33 Questions
Exam 5: Regression Analysis36 Questions
Exam 6: Neural Networks39 Questions
Exam 7: Automated Machine Learning40 Questions
Exam 8: Cluster Analysis34 Questions
Exam 9: Market Basket Analysis36 Questions
Exam 10: Natural Language Processing - Text Mining and Sentiment Analysis38 Questions
Exam 11: Social Network Analysis34 Questions
Exam 12: Web Analytics34 Questions
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Running one supervised learning model technique at a time and comparing the results with other models is a time-saving process that provides the best accuracy and prediction.
(True/False)
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According to a recent survey conducted by Accenture, 40 percent of companies have adopted machine learning for improved sales and marketing performance.
(True/False)
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AutoML, a mainly supervised approach, explores and selects models using different algorithms and compares their predictive performance.
(True/False)
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The boosting process in the AutoML process achieves error reduction by observing the error records in a model and then oversampling misclassified records in the next model created.
(True/False)
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List and explain several examples of AutoML applications in marketing.
(Essay)
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To achieve the most effective models while using AutoML, analysts must understand the context of the data and ensure that it meets quality standards.
(True/False)
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Explain how some companies are using AutoML tools embedded within their technology platforms to enhance business performance.
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List the questions that need to be asked when AutoML develops a predictive model.
(Short Answer)
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Describe how Sumitomo Mitsui Card Company (SMCC) in Japan applies AutoML for risk modeling and related marketing applications.
(Essay)
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How did Blue Health Intelligence (BHI) benefit through the use of AutoML?
(Short Answer)
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The boosting process in the creating ensemble models step in the AutoML process serves the purpose of
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Identify the correct sequence of the four key steps in the AutoML process.
(Multiple Choice)
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Using AutoML in marketing analytics requires extensive coding and modeling experience.
(True/False)
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Describe how URBN, a portfolio of apparel brands, employed AutoML to improve overall customer experience.
(Essay)
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What are practitioner Elpida Ormanidou's views on the advantages of using AutoML to solve business problems?
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An ensemble model blends the most favorable elements from all models into a single model.
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Describe how Disney adopted AutoML to improve overall customer experience.
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