Exam 8: E-Commerce

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The _____ is an HTML tag that provides information on the keywords that represent the contents of a Web page.

(Short Answer)
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The _____ concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding value (or cost) in each phase of the e-commerce process.

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With _____ technology,information is sent to users based on their previous inquiries,interests,or specifications.

(Multiple Choice)
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Discuss five common ways to optimize a Web site's traffic.

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Which of the following is an advantage of e-commerce?

(Multiple Choice)
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In the _____ model,a group of buyers opens an electronic marketplace and invites sellers to bid on announced products or make a request for quotation (RFQ).

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The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online storefronts.

(True/False)
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Mobile commerce (m-commerce) is based on the _____ Protocol.

(Multiple Choice)
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Why must organizations look at search engine optimization (SEO) as a method to be included in their Web marketing campaigns?

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List four disadvantages of e-commerce.

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Describe the m-commerce applications that are currently available.

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E-commerce activities that take place via an organization's intranet are part of the business-to-consumer (B2C) e-commerce model.

(True/False)
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_____ e-commerce mixes traditional commerce and e-commerce.

(Short Answer)
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A(n) _____ is the electronic version of a paper check that offers security,speed,and convenience for online transactions.

(Short Answer)
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How does e-commerce relate to the value chain concept?

(Essay)
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An _____ is a secure,convenient,and portable tool for online shopping that stores personal and financial information,such as credit card numbers,passwords,and PINs.

(Multiple Choice)
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Buyeasy Inc.,an online retail store,sells all its products exclusively through its online application,buyeasy.com,which is also available on mobiles.Buyeasy is an example of a _____.

(Multiple Choice)
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E-commerce sites that use the _____ model collect data on consumers and businesses and then sell this data to other companies for marketing purposes.

(Multiple Choice)
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Wireless wide area networks (WWANs),3G,and 4G networks support m-commerce applications.

(True/False)
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Explain the concept of click-and-brick e-commerce.

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