Exam 8: E-Commerce

Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

Describe micropayments.

What can sellers do by participating in buyer-side marketplaces?

What is CPM in terms of Web marketing?

Which of the following primary activities in a value chain involves movement of materials and parts from suppliers and vendors to production or storage facilities?

E-commerce,its applications,and its supporting technologies are an example of using Porter's value chain concept.

Describe business-to-consumer (B2C) e-commerce.Provide examples of companies that are involved in this type of e-commerce and explain the difference between pure-play companies and brick-and-mortar companies with an online sales presence.

Which of the following primary activities in a value chain involves moving and storing products,from the end of the production line to end users or distribution centers?

Tax filing and payments,completing,submitting,and downloading forms,requests for records,and online voter registration are all examples of _____ e-government.

Describe the term hit,in the context of Web marketing.

What are the advantages of business-to-business (B2B) e-commerce?

Large corporations,such as General Electric or Boeing,as well as consortiums of several large companies use the buyer-side marketplace model.

How do companies use business-to-business (B2B) applications?

Which of the following is a supporting activity in a value chain?

Provide examples of organizational e-commerce activities that take place inside an organization.

In the subscription model,an organization uses e-commerce sites to sell digital products and services.

Provide examples of how e-commerce can enhance a value chain.

Each activity in a value chain adds cost and value to a product or service delivered to a customer.

_____ is buying and selling goods and services over the Internet.

Service and support are more important in traditional commerce than in e-commerce.