Exam 3: Business Idea Generation and Initial Evaluation

In the case study Uber Changes the Business, the company experienced all the following EXCEPT:

All of the following are questions to ask when looking at additional skills EXCEPT:

According to the book, new product ideas for small business start-ups originate from all of the following EXCEPT:

Brainstorming works best in formal groups.

In the case study Flow Right Brewery & Bar: A Family Affair, Chris decided to go into business with:

New businesses are more likely to be successful when an entrepreneur creates a product or service before there is a need in the marketplace.

Effective brainstorming has rules that should be followed in order to be most effective. Which of the following is NOT one of the rules of brainstorming?

What impact, if any, do trends around a region/nation/world have on your ability to identify a new business opportunity? Include an example.

_________ are those pursuits that an individual does as an avocation.

The last column in a gap analysis records the perceived deficit or gap.

What is synergy?

According to the book, new product ideas for small business start-ups originate from all of the following EXCEPT:

Entrepreneurs who understand the industry can access market opportunities more than entrepreneurs who do not understand the industry.

An example of an idea for a new start-up from a hobby is _________.

Talking with retired business executives can generate new business ideas for start-ups.

Explain how a deficit analysis benefits a potential business owner.

Which of the following is the definition of brainstorming?

The discussion in the book of threats to profit margin states the firm could lose money and still survive.

The book lists three kinds of skills that are very important to potential business owners: hobbies, education, and _________.

The discussion in the book of threats to sales generation schemes states that a new business must sell to as many customers and make an effort to obtain repeat business.