Exam 4: The Changing Competitive Environment

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Managers are better off ignoring disruptive technologies.

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False

A market is likely to tip when there are:

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A

Tippy markets are associated with supply-side economies of scale

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True

Provide an example of a virtual network.

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The Internet has eliminated the richness-reach trade-off.

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What is the difference between "classic information goods" and "information-intensive goods"?

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The value of a virtual network for its members is a function of its size; however, the value of a physical network depends on the scarcity of the devices comprise the physical network

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Positive feedback refers to what?

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Which of the following is not an example of a service available on the internet?

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Network effects are associated with:

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Briefly describe the richness/reach trade-off. Provide an example of a technology that you believe is pushing the richness/reach frontier and making it possible to reach a larger number of people with information-intensive, interactive and personalized messages. Be specific in your answer!

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How can a firm that find's itself on the losing side of network effects survive?

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A company that finds itself on the losing side of positive feedback has a few options. These include:

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Tippy markets are associated with strong positive feedback.

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Information goods are not:

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Managers must understand disruptive technologies by listening to their customers.

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What is a two-sided network?

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In what ways do classic information goods differ from information-intensive goods, and what does that mean for businesses that deal in each? Provide examples of goods, detail examples of their differences, and how each is managed differently from a business standpoint.

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Please define "positive feedback" and illustrate the concept with an example

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How is value created in networks?

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