Question 1

In content analysis, themes are used to:

Accepted Answer

A)  reduce the number of categories 
B)  provided detailed description 
C)  provide a framework for making interpretations 
D)  all of the above 
A)  reduce the number of categories 
B)  provided detailed description 
C)  provide a framework for making interpretations 
D)  all of the above

Question 2

Content analysis techniques are oftentimes used in conjunction with other research methods such as historical and ethnographic research.

Accepted Answer

A) True 
 B)False

Question 3

The concepts of validity and reliability are not applicable to content analysis resear

Accepted Answer

A) True 
 B)False

Question 4

Appropriate procedures for checking reliability in content analysis include:

Accepted Answer

A)  coder-scorer agreement 
B)  test-retest 
C)  split-half 
D)  all of the above 
A)  coder-scorer agreement 
B)  test-retest 
C)  split-half 
D)  all of the above

Question 5

Advantages of content analysis include all of the following except:

Accepted Answer

A)  relative ease of data collection 
B)  clear validity of findings 
C)  permits study of the past 
D)  relative ease of replication 
A)  relative ease of data collection 
B)  clear validity of findings 
C)  permits study of the past 
D)  relative ease of replication

Question 6

Which of the following would be suitable for a content analysis study?

Accepted Answer

A)  A play 
B)  Rap music 
C)  Dinosaur bones 
D)  All of the above 
A)  A play 
B)  Rap music 
C)  Dinosaur bones 
D)  All of the above

Question 7

The Gerbner study of violence on television illustrates:

Accepted Answer

A)  the use of multiple categories 
B)  the use of frequencies to obtain scores 
C)  the use of frequency polygons in content analysis 
D)  all of the above 
A)  the use of multiple categories 
B)  the use of frequencies to obtain scores 
C)  the use of frequency polygons in content analysis 
D)  all of the above

Question 8

In content analysis, the crucial definitions are those which:

Accepted Answer

A)  describe the categories or scores 
B)  are theoretical 
C)  describe data analysis procedures 
D)  describe the sample 
A)  describe the categories or scores 
B)  are theoretical 
C)  describe data analysis procedures 
D)  describe the sample

Question 9

Appropriate procedures for checking validity in content analysis include:

Accepted Answer

A)  latent vs. manifest content 
B)  comparison with other instruments 
C)  both A and B above 
D)  none of the above 
A)  latent vs. manifest content 
B)  comparison with other instruments 
C)  both A and B above 
D)  none of the above

Question 10

Content analysis is a means of studying:

Accepted Answer

A)  written material 
B)  communications 
C)  visual images 
D)  historical artifacts 
A)  written material 
B)  communications 
C)  visual images 
D)  historical artifacts

Question 11

Content analysis is most likely to be used with:

Accepted Answer

A)  experimental research 
B)  correlational research 
C)  historical research 
D)  causal-comparative research 
A)  experimental research 
B)  correlational research 
C)  historical research 
D)  causal-comparative research

Question 12

The connection between purpose and choice of content in a content analysis study:

Accepted Answer

A)  is obvious 
B)  is of little consequence 
C)  must be made clear 
D)  must be based on theory 
A)  is obvious 
B)  is of little consequence 
C)  must be made clear 
D)  must be based on theory

Question 13

In content analysis, a "theme is:

Accepted Answer

A)  an idea which guides the coding 
B)  a grouping of segments 
C)  a major conclusion 
D)  a grouping of codes 
A)  an idea which guides the coding 
B)  a grouping of segments 
C)  a major conclusion 
D)  a grouping of codes

In content analysis, themes are used to:

Content analysis techniques are oftentimes used in conjunction with other research methods such as historical and ethnographic research.

The concepts of validity and reliability are not applicable to content analysis resear

Appropriate procedures for checking reliability in content analysis include:

Advantages of content analysis include all of the following except:

Which of the following would be suitable for a content analysis study?

The Gerbner study of violence on television illustrates:

In content analysis, the crucial definitions are those which:

Appropriate procedures for checking validity in content analysis include:

Content analysis is a means of studying:

Content analysis is most likely to be used with:

The connection between purpose and choice of content in a content analysis study:

In content analysis, a "theme is:

The Nature of Research

The Research Problem

Locating and Reviewing the Literature

Ethics and Research

Variables and Hypotheses

Sampling

Instrumentation

Validity and Reliability

Internal Validity

Descriptive Statistics

Inferential Statistics

Statistics in Perspective

Experimental Research

Single-Subject Research

Correlational Research

Causal-Comparative Research

Survey Research

The Nature of Qualitative Research

Observation and Interviewing

Ethnographic Research

Historical Research

Mixed-Methods Research

Action Research

Preparing Research Proposals and Reports

Filters

Exam 20: Content Analysis

In content analysis, themes are used to:

Content analysis techniques are oftentimes used in conjunction with other research methods such as historical and ethnographic research.

The concepts of validity and reliability are not applicable to content analysis resear

Appropriate procedures for checking reliability in content analysis include:

Advantages of content analysis include all of the following except:

Which of the following would be suitable for a content analysis study?

The Gerbner study of violence on television illustrates:

In content analysis, the crucial definitions are those which:

Appropriate procedures for checking validity in content analysis include:

Content analysis is a means of studying:

Content analysis is most likely to be used with:

The connection between purpose and choice of content in a content analysis study:

In content analysis, a "theme is:

The Nature of Research

The Research Problem

Locating and Reviewing the Literature

Ethics and Research

Variables and Hypotheses

Sampling

Instrumentation

Validity and Reliability

Internal Validity

Descriptive Statistics

Inferential Statistics

Statistics in Perspective

Experimental Research

Single-Subject Research

Correlational Research

Causal-Comparative Research

Survey Research

The Nature of Qualitative Research

Observation and Interviewing

Ethnographic Research

Historical Research

Mixed-Methods Research

Action Research

Preparing Research Proposals and Reports

Filters