Question 1

If the author of a written document is anonymous a copyright

Accepted Answer

A)  cannot be granted. 
B)  is granted for ten years. 
C)  is granted for 95 or 120 years. 
D)  There are no laws for this situation. 
A)  cannot be granted. 
B)  is granted for ten years. 
C)  is granted for 95 or 120 years. 
D)  There are no laws for this situation.

Question 2

Entrepreneurs may find it difficult to secure a distribution channel due to

Accepted Answer

A)  minimum inventory requirements. 
B)  minimum advertising requirements. 
C)  slotting fees. 
D)  all of the above. 
A)  minimum inventory requirements. 
B)  minimum advertising requirements. 
C)  slotting fees. 
D)  all of the above.

Question 3

slotting fee is a fee paid to a wholesaler for transportation costs.

Accepted Answer

A) True 
 B)False

Question 4

The process of combining two different industries to create a new industry is known as

Accepted Answer

A)  need recognition. 
B)  high product advantage. 
C)  blurring boundaries. 
D)  industry redefinition. 
A)  need recognition. 
B)  high product advantage. 
C)  blurring boundaries. 
D)  industry redefinition.

Question 5

If an entrepreneur gives another company the rights to manufacture and sell his or her product in exchange for a fee it is known as

Accepted Answer

A)  a slotting fee. 
B)  high-product advantage. 
C)  licensing. 
D)  agent wholesaling. 
A)  a slotting fee. 
B)  high-product advantage. 
C)  licensing. 
D)  agent wholesaling.

Question 6

The Economic Espionage Act of 1996 made theft of a trade secret

Accepted Answer

A)  legal. 
B)  a state misdemeanor. 
C)  a federal criminal offense. 
D)  a violation of international law. 
A)  legal. 
B)  a state misdemeanor. 
C)  a federal criminal offense. 
D)  a violation of international law.

Question 7

If a small company has limited financial resources it is most likely to use

Accepted Answer

A)  its own sales force. 
B)  direct marketing. 
C)  computer networks. 
D)  marketing intermediaries. 
A)  its own sales force. 
B)  direct marketing. 
C)  computer networks. 
D)  marketing intermediaries.

Question 8

If an invention has been described in a printed publication anywhere in the world a patent cannot be obtained.

Accepted Answer

A) True 
 B)False

Question 9

A copyright registration is necessary before an infringement suit is filed in court.

Accepted Answer

A) True 
 B)False

Question 10

The United States Patent and Trademark Office has full texts of patents on the Internet.

Accepted Answer

A) True 
 B)False

Question 11

Marketing institutions and interrelationships are responsible for the physical and title flow of goods and services from producers to consumer or industrial user. This is the definition of

Accepted Answer

A)  manufacturers representatives. 
B)  wholesalers. 
C)  distribution channels. 
D)  agent wholesalers. 
A)  manufacturers representatives. 
B)  wholesalers. 
C)  distribution channels. 
D)  agent wholesalers.

Question 12

product development is a high-risk endeavor, since many new products and services fail.

Accepted Answer

A) True 
 B)False

Question 13

factors for the success of a new product include satisfying a need, getting quality and pricing right the first time, and using the right distribution channels.

Accepted Answer

A) True 
 B)False

Question 14

A utility patent is granted for any product in the electric or gas utility industry.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is FALSE?

Accepted Answer

A)  A copyright is secured automatically when the work is created. 
B)  Before an infringement suit may be filed in court, a copyright registration must be filed with the Register of Copyrights. 
C)  The court case against Napster's free online music was over copyright infringement. 
D)  None of the above. 
A)  A copyright is secured automatically when the work is created. 
B)  Before an infringement suit may be filed in court, a copyright registration must be filed with the Register of Copyrights. 
C)  The court case against Napster's free online music was over copyright infringement. 
D)  None of the above.

Question 16

If a product has a high product advantage, it

Accepted Answer

A)  has a higher price. 
B)  is similar to the competitors' products. 
C)  has higher quality and new features. 
D)  is introduced into the marketplace without advertising. 
A)  has a higher price. 
B)  is similar to the competitors' products. 
C)  has higher quality and new features. 
D)  is introduced into the marketplace without advertising.

Question 17

Trademark law is often vague and confusing.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is not a type of patent?

Accepted Answer

A)  Utility 
B)  Design 
C)  Plant 
D)  All of the above 
A)  Utility 
B)  Design 
C)  Plant 
D)  All of the above

Question 19

Manufacturers with 500 employees or less tend to

Accepted Answer

A)  avoid market research. 
B)  spend 5 percent of their sales volume on market research. 
C)  hire large market research firms. 
D)  research pricing and the competition prior to introducing a new product. 
A)  avoid market research. 
B)  spend 5 percent of their sales volume on market research. 
C)  hire large market research firms. 
D)  research pricing and the competition prior to introducing a new product.

Question 20

There are may ways to brainstorm to create new products. Which of the following is not one of those ways?

Accepted Answer

A)  be aware of everything 
B)  change distribution channels 
C)  name it first, then develop it 
D)  All of the above are ways to develop new products. 
A)  be aware of everything 
B)  change distribution channels 
C)  name it first, then develop it 
D)  All of the above are ways to develop new products.

If the author of a written document is anonymous a copyright

Entrepreneurs may find it difficult to secure a distribution channel due to

slotting fee is a fee paid to a wholesaler for transportation costs.

The process of combining two different industries to create a new industry is known as

If an entrepreneur gives another company the rights to manufacture and sell his or her product in exchange for a fee it is known as

The Economic Espionage Act of 1996 made theft of a trade secret

If a small company has limited financial resources it is most likely to use

If an invention has been described in a printed publication anywhere in the world a patent cannot be obtained.

A copyright registration is necessary before an infringement suit is filed in court.

The United States Patent and Trademark Office has full texts of patents on the Internet.

Marketing institutions and interrelationships are responsible for the physical and title flow of goods and services from producers to consumer or industrial user. This is the definition of

product development is a high-risk endeavor, since many new products and services fail.

factors for the success of a new product include satisfying a need, getting quality and pricing right the first time, and using the right distribution channels.

A utility patent is granted for any product in the electric or gas utility industry.

Which of the following is FALSE?

If a product has a high product advantage, it

Trademark law is often vague and confusing.

Which of the following is not a type of patent?

Manufacturers with 500 employees or less tend to

There are may ways to brainstorm to create new products. Which of the following is not one of those ways?

Introduction

Management and Personnel

Start-Up Costs and Financing

The Legal Section

Insurance

Suppliers

Entrepreneurship Today

The Entrepreneur

Starting a New Business

Buying an Existing Business

Franchising

Women-Owned and Minority-Owned Businesses

Home-Based Businesses

Family Businesses

Business Growth and the Entrepreneur

Global Business

Filters

Exam 15: New Product Development

If the author of a written document is anonymous a copyright

Entrepreneurs may find it difficult to secure a distribution channel due to

slotting fee is a fee paid to a wholesaler for transportation costs.

The process of combining two different industries to create a new industry is known as

If an entrepreneur gives another company the rights to manufacture and sell his or her product in exchange for a fee it is known as

The Economic Espionage Act of 1996 made theft of a trade secret

If a small company has limited financial resources it is most likely to use

If an invention has been described in a printed publication anywhere in the world a patent cannot be obtained.

A copyright registration is necessary before an infringement suit is filed in court.

The United States Patent and Trademark Office has full texts of patents on the Internet.

Marketing institutions and interrelationships are responsible for the physical and title flow of goods and services from producers to consumer or industrial user. This is the definition of

product development is a high-risk endeavor, since many new products and services fail.

factors for the success of a new product include satisfying a need, getting quality and pricing right the first time, and using the right distribution channels.

A utility patent is granted for any product in the electric or gas utility industry.

Which of the following is FALSE?

If a product has a high product advantage, it

Trademark law is often vague and confusing.

Which of the following is not a type of patent?

Manufacturers with 500 employees or less tend to

There are may ways to brainstorm to create new products. Which of the following is not one of those ways?

Introduction

Management and Personnel

Start-Up Costs and Financing

The Legal Section

Insurance

Suppliers

Entrepreneurship Today

The Entrepreneur

Starting a New Business

Buying an Existing Business

Franchising

Women-Owned and Minority-Owned Businesses

Home-Based Businesses

Family Businesses

Business Growth and the Entrepreneur

Global Business

Filters