Question 1

A slotting fee is a fee

Accepted Answer

A)  charged by retailers to carry a new item. 
B)  charged to get a product on computer networks. 
C)  paid by wholesalers to sell a manufacturer's item. 
D)  paid to get a patent. 
A)  charged by retailers to carry a new item. 
B)  charged to get a product on computer networks. 
C)  paid by wholesalers to sell a manufacturer's item. 
D)  paid to get a patent.

Question 2

A nondisclosure document states that the person signing the document will not look at details inside the business plan.

Accepted Answer

A) True 
 B)False

Question 3

Catalogs such as L. L. Bean and Lillian Vernon are examples of

Accepted Answer

A)  intangible marketing. 
B)  agent wholesalers. 
C)  direct marketing. 
D)  contact marketing. 
A)  intangible marketing. 
B)  agent wholesalers. 
C)  direct marketing. 
D)  contact marketing.

Question 4

factors for the success of a new product include doing adequate market research and having a low product advantage.

Accepted Answer

A) True 
 B)False

Question 5

Marketing intermediaries may be reluctant to sell a new product if it

Accepted Answer

A)  is a consumer product. 
B)  is an industrial product. 
C)  decreases sales of products they currently sell. 
D)  none of the above. 
A)  is a consumer product. 
B)  is an industrial product. 
C)  decreases sales of products they currently sell. 
D)  none of the above.

Question 6

A word, name, symbol, or device used to identify a company's goods is a

Accepted Answer

A)  trademark. 
B)  copyright. 
C)  patent. 
D)  trade secret. 
A)  trademark. 
B)  copyright. 
C)  patent. 
D)  trade secret.

Question 7

Nolan Bushnell created the first home video game by

Accepted Answer

A)  combining his knowledge of the amusement industry with computers. 
B)  copying a similar product that was not yet on the market. 
C)  finding a new channel of distribution. 
D)  looking at trends in Europe. 
A)  combining his knowledge of the amusement industry with computers. 
B)  copying a similar product that was not yet on the market. 
C)  finding a new channel of distribution. 
D)  looking at trends in Europe.

Question 8

A patent of importation may provide temporary protection for a product

Accepted Answer

A)  in a foreign country. 
B)  that is not yet developed. 
C)  does not have obvious improvements. 
D)  that cannot get a permanent patent. 
A)  in a foreign country. 
B)  that is not yet developed. 
C)  does not have obvious improvements. 
D)  that cannot get a permanent patent.

A slotting fee is a fee

A nondisclosure document states that the person signing the document will not look at details inside the business plan.

Catalogs such as L. L. Bean and Lillian Vernon are examples of

factors for the success of a new product include doing adequate market research and having a low product advantage.

Marketing intermediaries may be reluctant to sell a new product if it

A word, name, symbol, or device used to identify a company's goods is a

Nolan Bushnell created the first home video game by

A patent of importation may provide temporary protection for a product

Introduction

Management and Personnel

Start-Up Costs and Financing

The Legal Section

Insurance

Suppliers

Entrepreneurship Today

The Entrepreneur

Starting a New Business

Buying an Existing Business

Franchising

Women-Owned and Minority-Owned Businesses

Home-Based Businesses

Family Businesses

Business Growth and the Entrepreneur

Global Business

Filters

Exam 15: New Product Development

A slotting fee is a fee

A nondisclosure document states that the person signing the document will not look at details inside the business plan.

Catalogs such as L. L. Bean and Lillian Vernon are examples of

factors for the success of a new product include doing adequate market research and having a low product advantage.

Marketing intermediaries may be reluctant to sell a new product if it

A word, name, symbol, or device used to identify a company's goods is a

Nolan Bushnell created the first home video game by

A patent of importation may provide temporary protection for a product

Introduction

Management and Personnel

Start-Up Costs and Financing

The Legal Section

Insurance

Suppliers

Entrepreneurship Today

The Entrepreneur

Starting a New Business

Buying an Existing Business

Franchising

Women-Owned and Minority-Owned Businesses

Home-Based Businesses

Family Businesses

Business Growth and the Entrepreneur

Global Business

Filters