Question 1

The popularity of various models of cars, for example, is based partly on successful _____.

Accepted Answer

A)  aggregation 
B)  product differentiation 
C)  substitutions 
D)  production costs 
A)  aggregation 
B)  product differentiation 
C)  substitutions 
D)  production costs B

Question 2

High prices generally lead to larger sales volumes.

Accepted Answer

A) True 
 B)False  False

Question 3

Explain the value package offered by Netflix.com.

Accepted Answer

Netflix.com offers a fast, front-door delivery service and no late fees; 90 percent of subscribers receive one-day delivery. In addition, Netflix.com has a larger selection of films and a nationwide reach.

Question 4

Competition from foreign manufacturers is an element of the social and cultural environment.

Accepted Answer

A) True 
 B)False

Question 5

Coca-Cola executives would be able to borrow $100 billion from a bank just on the strength of Coca-Cola's _____.

Accepted Answer

A)  assets 
B)  managerial strength 
C)  supply of bottles and cans 
D)  brand name 
A)  assets 
B)  managerial strength 
C)  supply of bottles and cans 
D)  brand name

Question 6

Define marketing.

Accepted Answer

The American Marketing Association defin

Question 7

With what emotion is a yellow roses associated in Germany?

Accepted Answer

In Germany, a yellow

Question 8

Are industry trends working in favor of Netflix.com? Explain.

Accepted Answer

Yes. Hastings is predicting 100,000 film

Question 9

In Germany, one would never give another an even number of roses. Why?

Accepted Answer

In Germany, an even

Question 10

What coerced Reed Hastings into the idea for Netflix.com?

Accepted Answer

Hastings had been charged a $3

Question 11

In Japan, what number is considered to be bad luck?

Accepted Answer

In Japan, the number

Question 12

Which statement is true?

Accepted Answer

A)  Target marketing requires market segmentation. 
B)  Production positioning includes the process of fixing, adapting, and communicating the nature of the product. 
C)  After identifying segments, companies may adopt a variety of strategies. 
D)  All of these statements are true. 
A)  Target marketing requires market segmentation. 
B)  Production positioning includes the process of fixing, adapting, and communicating the nature of the product. 
C)  After identifying segments, companies may adopt a variety of strategies. 
D)  All of these statements are true.

Question 13

Which statement about consumer buying behavior is true?

Accepted Answer

A)  Buyer-seller relationships tend to be more impersonal and short-lived in the industrial market. 
B)  Buyers in the consumer market are considered as well-informed as industrial buyers. 
C)  The buying process begins when consumers seek information. 
D)  None of these statements is true. 
A)  Buyer-seller relationships tend to be more impersonal and short-lived in the industrial market. 
B)  Buyers in the consumer market are considered as well-informed as industrial buyers. 
C)  The buying process begins when consumers seek information. 
D)  None of these statements is true.

Question 14

The benefits of a high-value product are much greater than its costs.

Accepted Answer

A) True 
 B)False

Question 15

Understanding the proper use of verbal language, body language, and color, for example, involves what part of the marketing environment?

Accepted Answer

Understanding changing social

Question 16

How does a feature differ from a benefit?

Accepted Answer

A feature is a tangible or int

Question 17

According to the model described in the text, what are the steps involved in the consumer buying process?

Accepted Answer

The steps include problem/need

Question 18

Netflix.com has been able to improve what area(s) of the marketing mix the most?

Accepted Answer

Netflix.com has been able to improve the

Question 19

Low prices generally lead to _____.

Accepted Answer

A)  higher costs 
B)  lower costs 
C)  larger sales volumes 
D)  lower sales volumes 
A)  higher costs 
B)  lower costs 
C)  larger sales volumes 
D)  lower sales volumes

Question 20

The benefits of a(n) _____ product are much greater than its costs.

Accepted Answer

A)  utility 
B)  high-value 
C)  essential 
D)  premium 
A)  utility 
B)  high-value 
C)  essential 
D)  premium

The popularity of various models of cars, for example, is based partly on successful _____.

High prices generally lead to larger sales volumes.

Explain the value package offered by Netflix.com.

Competition from foreign manufacturers is an element of the social and cultural environment.

Coca-Cola executives would be able to borrow $100 billion from a bank just on the strength of Coca-Cola's _____.

Define marketing.

With what emotion is a yellow roses associated in Germany?

Are industry trends working in favor of Netflix.com? Explain.

In Germany, one would never give another an even number of roses. Why?

What coerced Reed Hastings into the idea for Netflix.com?

In Japan, what number is considered to be bad luck?

Which statement is true?

Which statement about consumer buying behavior is true?

The benefits of a high-value product are much greater than its costs.

Understanding the proper use of verbal language, body language, and color, for example, involves what part of the marketing environment?

How does a feature differ from a benefit?

According to the model described in the text, what are the steps involved in the consumer buying process?

Netflix.com has been able to improve what area(s) of the marketing mix the most?

Low prices generally lead to _____.

The benefits of a(n) _____ product are much greater than its costs.

The US Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Human Resource Management and Labor Relations

Pricing, Distributing, and Promoting Products

Information Technology for Business

The Role of Accountants and Accounting Information

Money and Banking

Securities and Investments

Filters

Exam 11: Marketing Processes and Consumer Behavior

The popularity of various models of cars, for example, is based partly on successful _____.

High prices generally lead to larger sales volumes.

Explain the value package offered by Netflix.com.

Competition from foreign manufacturers is an element of the social and cultural environment.

Coca-Cola executives would be able to borrow $100 billion from a bank just on the strength of Coca-Cola's _____.

Define marketing.

With what emotion is a yellow roses associated in Germany?

Are industry trends working in favor of Netflix.com? Explain.

In Germany, one would never give another an even number of roses. Why?

What coerced Reed Hastings into the idea for Netflix.com?

In Japan, what number is considered to be bad luck?

Which statement is true?

Which statement about consumer buying behavior is true?

The benefits of a high-value product are much greater than its costs.

Understanding the proper use of verbal language, body language, and color, for example, involves what part of the marketing environment?

How does a feature differ from a benefit?

According to the model described in the text, what are the steps involved in the consumer buying process?

Netflix.com has been able to improve what area(s) of the marketing mix the most?

Low prices generally lead to _____.

The benefits of a(n) _____ product are much greater than its costs.

The US Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Human Resource Management and Labor Relations

Pricing, Distributing, and Promoting Products

Information Technology for Business

The Role of Accountants and Accounting Information

Money and Banking

Securities and Investments

Filters