Question 1

How can marketers attempting to sell to a culturally diverse target market benefit from using creative selling? Explain.

Accepted Answer

Creative selling can persuade buyers to purchase by providing information and demonstrating the product's benefits. Even with communication barriers, consumers can visibly see how the product might benefit them merely by observing the demonstration.

Question 2

If a company wanted to be able to change its message quickly and cover a large audience, its best choice would be _____ advertising.

Accepted Answer

A)  newspaper 
B)  television 
C)  radio 
D)  magazine 
A)  newspaper 
B)  television 
C)  radio 
D)  magazine A

Question 3

In selecting an advertising medium, what advantage does a marketer have when communicating with foreign consumers?

Accepted Answer

Many media options are now geared toward specific target audiences; therefore, promotional messages can be tailored to be better understood by select audiences. For example, a marketer wishing to attract a Spanish-speaking audience can take advantage of the advertising services available on a Spanish-speaking TV station or in a multi-lingual newspaper.

Question 4

Explain the five promotional objectives outlined in the text.

Accepted Answer

The ultimate objective of any promotion

Question 5

A(n) _____ is a Web site that other Web sites commission for referring customers.

Accepted Answer

A)  agent/broker 
B)  syndicated seller 
C)  shopping agent 
D)  e-intermediary 
A)  agent/broker 
B)  syndicated seller 
C)  shopping agent 
D)  e-intermediary

Question 6

A(n) _____ is an intermediary that usually represents many manufacturers and sells to wholesalers or retailers.

Accepted Answer

A)  producer representative 
B)  manufacturer's wholesaler 
C)  sales agent/broker 
D)  wholesaler's agent 
A)  producer representative 
B)  manufacturer's wholesaler 
C)  sales agent/broker 
D)  wholesaler's agent

Question 7

Market share is rarely a pricing objective for established products.

Accepted Answer

A) True 
 B)False

Question 8

What is the sales price on product X when a $7 markup yields a markup percentage of 35 percent?

Accepted Answer

Sales Price = markup

Question 9

What exactly does VirTus show clients?

Accepted Answer

VirTus shows clients how to combine trad

Question 10

_____ are the individuals and firms that help to distribute a producer's goods.

Accepted Answer

A)  Retailers 
B)  Wholesalers 
C)  Intermediaries 
D)  All of the above 
A)  Retailers 
B)  Wholesalers 
C)  Intermediaries 
D)  All of the above

Question 11

Vending machines are not brick-and-mortar stores; therefore, their sales are not included in the country's total annual retail sales.

Accepted Answer

A) True 
 B)False

Question 12

VirTus is a strategic marketing company. What does this mean?

Accepted Answer

A strategic marketing company provides s

Question 13

A seller's Web site can be considered a(n) _____.

Accepted Answer

A)  electronic storefront 
B)  syndicated seller 
C)  reseller 
D)  contact point 
A)  electronic storefront 
B)  syndicated seller 
C)  reseller 
D)  contact point

Question 14

As part of a promotional strategy of adding value, Burger King cut back on advertising dollars and used those funds for _____.

Accepted Answer

A)  meat purchases in South America 
B)  adding highly trained managers for their units 
C)  customer discounts 
D)  expansion of the chain 
A)  meat purchases in South America 
B)  adding highly trained managers for their units 
C)  customer discounts 
D)  expansion of the chain

Question 15

What is the breakeven point if total fixed costs equal $100,000, the selling price is $15.00, and the variable costs are $8.00 per unit?

Accepted Answer

A)  14,286 
B)  6,667 
C)  12,500 
D)  11,503 
A)  14,286 
B)  6,667 
C)  12,500 
D)  11,503

Question 16

What are VirTus' three competencies?

Accepted Answer

VirTus has three com

Question 17

Assume that VirTus is working with a client that places heavy emphasis on direct-response retailing. How is direct-response retailing carried out?

Accepted Answer

With direct-response retailing, firms co

Question 18

Why is it important for a marketer to communicate clearly when relying on shopping agents in particular?

Accepted Answer

Shopping agents gather and sort informat

Question 19

Using psychological pricing, a restaurant would price an entrée at $10.00, rather than $9.95.

Accepted Answer

A) True 
 B)False

Question 20

A(n) _____ helps Internet customers by gathering and sorting information they need for making purchases but does not take possession of products.

Accepted Answer

A)  broker 
B)  syndicated seller 
C)  wholesaler 
D)  shopping agent 
A)  broker 
B)  syndicated seller 
C)  wholesaler 
D)  shopping agent

How can marketers attempting to sell to a culturally diverse target market benefit from using creative selling? Explain.

If a company wanted to be able to change its message quickly and cover a large audience, its best choice would be _____ advertising.

In selecting an advertising medium, what advantage does a marketer have when communicating with foreign consumers?

Explain the five promotional objectives outlined in the text.

A(n) _____ is a Web site that other Web sites commission for referring customers.

A(n) _____ is an intermediary that usually represents many manufacturers and sells to wholesalers or retailers.

Market share is rarely a pricing objective for established products.

What is the sales price on product X when a $7 markup yields a markup percentage of 35 percent?

What exactly does VirTus show clients?

_____ are the individuals and firms that help to distribute a producer's goods.

Vending machines are not brick-and-mortar stores; therefore, their sales are not included in the country's total annual retail sales.

VirTus is a strategic marketing company. What does this mean?

A seller's Web site can be considered a(n) _____.

As part of a promotional strategy of adding value, Burger King cut back on advertising dollars and used those funds for _____.

What is the breakeven point if total fixed costs equal $100,000, the selling price is $15.00, and the variable costs are $8.00 per unit?

What are VirTus' three competencies?

Assume that VirTus is working with a client that places heavy emphasis on direct-response retailing. How is direct-response retailing carried out?

Why is it important for a marketer to communicate clearly when relying on shopping agents in particular?

Using psychological pricing, a restaurant would price an entrée at $10.00, rather than $9.95.

A(n) _____ helps Internet customers by gathering and sorting information they need for making purchases but does not take possession of products.

The US Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Information Technology for Business

The Role of Accountants and Accounting Information

Money and Banking

Securities and Investments

Filters

Exam 12: Pricing, Distributing, and Promoting Products

How can marketers attempting to sell to a culturally diverse target market benefit from using creative selling? Explain.

If a company wanted to be able to change its message quickly and cover a large audience, its best choice would be _____ advertising.

In selecting an advertising medium, what advantage does a marketer have when communicating with foreign consumers?

Explain the five promotional objectives outlined in the text.

A(n) _____ is a Web site that other Web sites commission for referring customers.

A(n) _____ is an intermediary that usually represents many manufacturers and sells to wholesalers or retailers.

Market share is rarely a pricing objective for established products.

What is the sales price on product X when a $7 markup yields a markup percentage of 35 percent?

What exactly does VirTus show clients?

_____ are the individuals and firms that help to distribute a producer's goods.

Vending machines are not brick-and-mortar stores; therefore, their sales are not included in the country's total annual retail sales.

VirTus is a strategic marketing company. What does this mean?

A seller's Web site can be considered a(n) _____.

As part of a promotional strategy of adding value, Burger King cut back on advertising dollars and used those funds for _____.

What is the breakeven point if total fixed costs equal $100,000, the selling price is $15.00, and the variable costs are $8.00 per unit?

What are VirTus' three competencies?

Assume that VirTus is working with a client that places heavy emphasis on direct-response retailing. How is direct-response retailing carried out?

Why is it important for a marketer to communicate clearly when relying on shopping agents in particular?

Using psychological pricing, a restaurant would price an entrée at $10.00, rather than $9.95.

A(n) _____ helps Internet customers by gathering and sorting information they need for making purchases but does not take possession of products.

The US Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Information Technology for Business

The Role of Accountants and Accounting Information

Money and Banking

Securities and Investments

Filters