Exam 18: Business Strategy, Performance Measurement, and the Balanced Scorecard

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A local salon has reached the end of its second quarter of the current year and is evaluating the financial perspective of its balanced scorecard. The salon has decided to make some changes this year to become more competitive in their local market. One of their objectives is to increase their margins. What is an initiative and respective measure that management can put in place to try and achieve this?

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