Question 1

Which statement is true about opt-in and opt-out policies?

Accepted Answer

A)  Consumer groups favor opt-in, while industry groups favor opt-out. 
B)  Consumer groups favor opt-out, while industry groups favor opt-in. 
C)  Consumer groups and industry groups favor opt-in. 
D)  Consumer groups and industry groups favor opt-out. 
A)  Consumer groups favor opt-in, while industry groups favor opt-out. 
B)  Consumer groups favor opt-out, while industry groups favor opt-in. 
C)  Consumer groups and industry groups favor opt-in. 
D)  Consumer groups and industry groups favor opt-out. A

Question 2

All of the following are points to consider in creating a privacy pledge except:

Accepted Answer

A)  Specify how personal information will be used by the company. 
B)  Specify how personal information will not be used by the company. 
C)  State how a customer can order the company to stop collecting information and/or purge her information file. 
D)  none of the above 
A)  Specify how personal information will be used by the company. 
B)  Specify how personal information will not be used by the company. 
C)  State how a customer can order the company to stop collecting information and/or purge her information file. 
D)  none of the above D

Question 3

Define, compare, and contrast privacy regulations in the United States and Europe. How do (or might) these regulations affect intercontinental business?

Accepted Answer

Privacy regulations in the United States and Europe have some similarities but also significant differences. In the United States, privacy regulations are more fragmented and sector-specific, with laws such as the Health Insurance Portability and Accountability Act (HIPAA) and the Gramm-Leach-Bliley Act (GLBA) governing privacy in specific industries. The main federal law that addresses privacy is the Privacy Act of 1974, which applies to government agencies and their use of personal information. In contrast, Europe has a more comprehensive and unified approach to privacy regulation with the General Data Protection Regulation (GDPR) being the primary law governing data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).

One of the key differences between the two sets of regulations is the approach to consent. In the US, consent is often seen as a key factor in determining the permissibility of data processing, while the GDPR in Europe has much stricter requirements for obtaining consent, including the need for it to be freely given, specific, informed, and unambiguous.

Another significant difference is the approach to data transfer. The US has a self-regulatory framework for data transfer, with the EU-US Privacy Shield being a key mechanism for transferring personal data from the EU to the US. However, the GDPR has strict requirements for transferring data to countries outside the EEA, with specific mechanisms such as Standard Contractual Clauses and Binding Corporate Rules needing to be in place.

These differences can have a significant impact on intercontinental business. Companies operating in both the US and Europe need to navigate the complexities of both sets of regulations, which can be challenging and costly. The GDPR, in particular, has extraterritorial reach, meaning that it applies to businesses outside the EU that offer goods or services to, or monitor the behavior of, individuals in the EU. This means that US companies doing business in Europe need to ensure compliance with the GDPR, which may require significant changes to their data processing practices.

Furthermore, the differences in approach to consent and data transfer can also create challenges for businesses operating in both regions. Companies may need to implement different processes and procedures to ensure compliance with the varying requirements, which can be burdensome and may lead to inconsistencies in how data is handled.

In conclusion, while both the US and Europe have privacy regulations aimed at protecting individuals' personal information, there are significant differences in their approach. These differences can have a substantial impact on intercontinental business, requiring companies to navigate complex and sometimes conflicting requirements. As data privacy continues to be a significant concern for individuals and regulators, it is essential for businesses to stay abreast of these regulations and ensure compliance to avoid potential legal and financial consequences.

Question 4

List and describe the 10 key considerations in developing a customer privacy pledge.

Accepted Answer

1. Legal Compliance: Ensure that your cu

Question 5

The document governing privacy protection in Europe is:

Accepted Answer

A)  United Nations Declaration of Human Rights 
B)  European Convention on Human Rights 
C)  Safe Harbor agreement 
D)  European Union Data Protection Directive 
A)  United Nations Declaration of Human Rights 
B)  European Convention on Human Rights 
C)  Safe Harbor agreement 
D)  European Union Data Protection Directive

Question 6

The two categories of business concerns about privacy are:

Accepted Answer

A)  reduction of cost and reduction of risk 
B)  individual privacy and data security 
C)  choice and data security 
D)  reduction of cost and improving trust 
A)  reduction of cost and reduction of risk 
B)  individual privacy and data security 
C)  choice and data security 
D)  reduction of cost and improving trust

Question 7

Characterize current Western consumer attitudes toward privacy. What key elements have impacted these attitudes? What beliefs are held in tension, and what are the biggest concerns? How are enterprises' privacy concerns the same-and different?

Accepted Answer

Current Western consumer attitudes towar

Question 8

For those building the value of the customer base in a company, privacy could mean any of the following except:

Accepted Answer

A)  avoiding litigation 
B)  getting information from customers who are comfortable giving it 
C)  protecting customer data as a competitive asset 
D)  none of the above 
A)  avoiding litigation 
B)  getting information from customers who are comfortable giving it 
C)  protecting customer data as a competitive asset 
D)  none of the above

Question 9

According to the authors, what common interest do enterprises and customers now share in the context of privacy?

Accepted Answer

A)  creating a mutually profitable relationship 
B)  loosening Europe's privacy laws 
C)  loosening U.S. privacy laws 
D)  protecting customer information 
A)  creating a mutually profitable relationship 
B)  loosening Europe's privacy laws 
C)  loosening U.S. privacy laws 
D)  protecting customer information

Question 10

Define "permission marketing" and explain how it is different from interruption marketing. Why is permission marketing so important now?

Accepted Answer

Permission marketing is a marketing stra

Question 11

The most valuable commodity

Accepted Answer

A)  attention 
B)  information 
C)  money 
D)  innovation 
A)  attention 
B)  information 
C)  money 
D)  innovation

Question 12

A customer-based enterprise must learn to balance both privacy and:

Accepted Answer

A)  personalization 
B)  interaction 
C)  customer needs 
D)  customer value 
A)  personalization 
B)  interaction 
C)  customer needs 
D)  customer value

Question 13

An organization that endorses each customer's control of his own information and identifies groups and companies that meet its privacy protection requirements is:

Accepted Answer

A)  the European Union Data Protection Directive 
B)  the United Nations Declaration on Human Rights 
C)  TRUSTe 
D)  Safe Harbor 
A)  the European Union Data Protection Directive 
B)  the United Nations Declaration on Human Rights 
C)  TRUSTe 
D)  Safe Harbor

Question 14

Seth Godin's idea of "permission marketing" is an old concept with new relevance because:

Accepted Answer

A)  Dating is now more common than arranged marriages. 
B)  Permission marketing is more time efficient than interruption marketing. 
C)  Permission marketing takes advantage of new technology better than interruption marketing. 
D)  Permission marketing costs less money than interruption marketing. 
A)  Dating is now more common than arranged marriages. 
B)  Permission marketing is more time efficient than interruption marketing. 
C)  Permission marketing takes advantage of new technology better than interruption marketing. 
D)  Permission marketing costs less money than interruption marketing.

Question 15

What three events have most significantly shaped current Western attitudes toward privacy?

Accepted Answer

A)  the 9/11 terrorist attacks, the rise of mobile technology, and hack attacks 
B)  the rise of social media, hack attacks, and the 9/11 terrorist attacks 
C)  the 9/11 terrorist attacks, the 2008 financial collapse, and the rise of social media 
D)  the rise of mobile technology, hack attacks, and the rise of social media 
A)  the 9/11 terrorist attacks, the rise of mobile technology, and hack attacks 
B)  the rise of social media, hack attacks, and the 9/11 terrorist attacks 
C)  the 9/11 terrorist attacks, the 2008 financial collapse, and the rise of social media 
D)  the rise of mobile technology, hack attacks, and the rise of social media

Question 16

One way to summarize the seemingly contradictory data about consumer privacy attitudes is:

Accepted Answer

A)  Consumers prefer personalized, relevant marketing messages, even with questionable security. 
B)  Consumers prefer to remain inconspicuous, even if it means being unable to identify someone when they need to. 
C)  Consumers want both maximum convenience and maximum privacy. 
D)  Consumers prefer to share as little information with companies as possible, even if it means less relevance. 
A)  Consumers prefer personalized, relevant marketing messages, even with questionable security. 
B)  Consumers prefer to remain inconspicuous, even if it means being unable to identify someone when they need to. 
C)  Consumers want both maximum convenience and maximum privacy. 
D)  Consumers prefer to share as little information with companies as possible, even if it means less relevance.

Which statement is true about opt-in and opt-out policies?

All of the following are points to consider in creating a privacy pledge except:

Define, compare, and contrast privacy regulations in the United States and Europe. How do (or might) these regulations affect intercontinental business?

List and describe the 10 key considerations in developing a customer privacy pledge.

The document governing privacy protection in Europe is:

The two categories of business concerns about privacy are:

Characterize current Western consumer attitudes toward privacy. What key elements have impacted these attitudes? What beliefs are held in tension, and what are the biggest concerns? How are enterprises' privacy concerns the same-and different?

For those building the value of the customer base in a company, privacy could mean any of the following except:

According to the authors, what common interest do enterprises and customers now share in the context of privacy?

Define "permission marketing" and explain how it is different from interruption marketing. Why is permission marketing so important now?

The most valuable commodity

A customer-based enterprise must learn to balance both privacy and:

An organization that endorses each customer's control of his own information and identifies groups and companies that meet its privacy protection requirements is:

Seth Godin's idea of "permission marketing" is an old concept with new relevance because:

What three events have most significantly shaped current Western attitudes toward privacy?

One way to summarize the seemingly contradictory data about consumer privacy attitudes is:

Evolution of Relationships With Customers and Strategic Customer Experiences

The Thinking Behind Customer Relationships That Leads to Good Experiences

Customer Relationships: Building Blocks of IDIC and Trust

Identifying Customers

Differentiating Customers by Value: Some Customers Are Worth More Than Others

Differentiating Customers by Their Needs

Interacting With Customers: Customer Collaboration Strategy

Customer Insight, Dialogue, and Social Media

The Payoff of IDIC: Using Mass Customization to Build Learning Relationships

Optimizing Around the Customer: Measuring the Success of Customer-Based Initiatives and the Customer-Centric Organization

Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise

Organizing and Managing the Profitable Customer-Strategy Enterprise, Part 1

Organizing and Managing the Profitable Customer-Strategy Enterprise, Part 2

Future proofing the Customer-Centric Organization

Filters

Exam 9: Privacy and Customer Feedback

Which statement is true about opt-in and opt-out policies?

All of the following are points to consider in creating a privacy pledge except:

Define, compare, and contrast privacy regulations in the United States and Europe. How do (or might) these regulations affect intercontinental business?

List and describe the 10 key considerations in developing a customer privacy pledge.

The document governing privacy protection in Europe is:

The two categories of business concerns about privacy are:

Characterize current Western consumer attitudes toward privacy. What key elements have impacted these attitudes? What beliefs are held in tension, and what are the biggest concerns? How are enterprises' privacy concerns the same-and different?

For those building the value of the customer base in a company, privacy could mean any of the following except:

According to the authors, what common interest do enterprises and customers now share in the context of privacy?

Define "permission marketing" and explain how it is different from interruption marketing. Why is permission marketing so important now?

The most valuable commodity

A customer-based enterprise must learn to balance both privacy and:

An organization that endorses each customer's control of his own information and identifies groups and companies that meet its privacy protection requirements is:

Seth Godin's idea of "permission marketing" is an old concept with new relevance because:

What three events have most significantly shaped current Western attitudes toward privacy?

One way to summarize the seemingly contradictory data about consumer privacy attitudes is:

Evolution of Relationships With Customers and Strategic Customer Experiences

The Thinking Behind Customer Relationships That Leads to Good Experiences

Customer Relationships: Building Blocks of IDIC and Trust

Identifying Customers

Differentiating Customers by Value: Some Customers Are Worth More Than Others

Differentiating Customers by Their Needs

Interacting With Customers: Customer Collaboration Strategy

Customer Insight, Dialogue, and Social Media

The Payoff of IDIC: Using Mass Customization to Build Learning Relationships

Optimizing Around the Customer: Measuring the Success of Customer-Based Initiatives and the Customer-Centric Organization

Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise

Organizing and Managing the Profitable Customer-Strategy Enterprise, Part 1

Organizing and Managing the Profitable Customer-Strategy Enterprise, Part 2

Future proofing the Customer-Centric Organization

Filters