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One Way to Summarize the Seemingly Contradictory Data About Consumer

Question 16

Multiple Choice

One way to summarize the seemingly contradictory data about consumer privacy attitudes is:


A) Consumers prefer personalized, relevant marketing messages, even with questionable security.
B) Consumers prefer to remain inconspicuous, even if it means being unable to identify someone when they need to.
C) Consumers want both maximum convenience and maximum privacy.
D) Consumers prefer to share as little information with companies as possible, even if it means less relevance.

Correct Answer:

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