Exam 4: Ink on Paper

Sports Illustrated is consistently among the top three magazines for total circulation.

Time and Newsweek have much less circulations than Reader's Digest.

Hugh Hefner created the modern question-and-answer format personality profile for magazines.

Jimmy Wales developed this online reference site that allows people to collaborate on writing and editing web content.

In an effort to stabilize both ventures and secure their financial future, Newsweek and the online publication __________ merged in 2010.

Unlike other mass-media industries, book publishing has not undergone consolidation.

Magazines survived the assault of television by reinventing themselves and appealing to a narrower, or focused audience in a process called

Muckraking is

Which magazine pioneered the photo essay?

Trying to remain profitable, newspapers made all of the following cutbacks EXCEPT

Salon and Slate have been able to attract a steadily increasing number of subscribers and are now on solid financial footing.

Ben Day launched the New York Sun in 1833, which was notable in newspaper history because it shifted the financial base from sales and subscriptions to advertising.

The most visible book industry product is the __________.

The four characteristics used to distinguish the major ink-on-paper media from one another include all of the following EXCEPT

After Rupert Murdoch bought the Wall Street Journal, he made changes to make it more directly competitive with the New York Times.

Which magazine refined and elevated the question-and-answer format to a higher level?

Life magazine emphasized visuals that raised photojournalism to a new level and importance .

A critical question for the future of the book industry is whether young people are reading as much as previous generations did.

Newspaper chains are more concerned with strong news content than profit.

Match each publication in the left column with its most appropriate descriptor in the right column.. -Physician's Desk Reference