Exam 4: Ink on Paper
Exam 1: Mass Media Literacy124 Questions
Exam 2: Media Technology138 Questions
Exam 3: Media Economics138 Questions
Exam 4: Ink on Paper159 Questions
Exam 5: Sound Media149 Questions
Exam 6: Motion Media170 Questions
Exam 7: New Media Landscape152 Questions
Exam 8: News213 Questions
Exam 9: Entertainment159 Questions
Exam 10: Public Relations170 Questions
Exam 11: Advertising160 Questions
Exam 12: Mass Audiences148 Questions
Exam 13: Mass Media Effects167 Questions
Exam 14: Mass Media and Governance162 Questions
Exam 15: Mass Media Globalization153 Questions
Exam 16: Media Law170 Questions
Exam 17: Ethics149 Questions
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The penny press was so named because it cost just one cent to produce.
(True/False)
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The Wall Street Journal expanded from its role as a small business journal because of
(Multiple Choice)
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Magazines like Atlantic and Harper's whose content have intellectual appeal are called
(Multiple Choice)
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Wikipedia is having a profound impact on the sales of __________ books.
(Short Answer)
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The shift from ink-on-paper publishing to words-on-a-screen publishing is well under way.
(True/False)
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The world book market is increasing being dominated by U.S. conglomerates.
(True/False)
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Discuss the role newspapers play in the democratic process, particularly the impact of their endorsement of candidates in elections.
(Essay)
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Long-form journalism is just one of the many innovations of magazines.
(True/False)
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Match each publication in the left column with its most appropriate descriptor in the right column..
-Playboy
(Multiple Choice)
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The newspaper that was a graphics innovator, establishing newspapers as a strong visual medium with color and graphics, is __________.
(Short Answer)
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The Daily, a newspaper available only in digital form as an app for iPads, is a risky experiment that could influence the future of newspaper operations.
(True/False)
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After attempting to save itself with an online edition, U.S. News & World Report finally shut down both its printed and online editions in 2011.
(True/False)
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__________ newspapers have all but disappearedat least in part because more people have 9-to-5 jobs than previous generations did.
(Short Answer)
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Which of the following was NOT an innovation by the magazine industry?
(Multiple Choice)
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The __________ , published by the New York Times and other news media, led to a U.S. Supreme Court ruling that discourages censorship.
(Short Answer)
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Richard Beckman's B-to-I plan for revamping trade journals parallels the transformation of the Wall Street Journal from an insider newsletter to major newspaper in the 1940s.
(True/False)
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