Exam 3: Positioning Yourself As an Entrepreneur

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What is the purpose of a matrix grid?

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Discuss how the Business Model Canvas fits in with a Business Model. Describe what is involved in looking at each of the nine building blocks.

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1.Customer Segments - The target markets that you are going to sell to
2.Value Propositions - The benefit or value customers will receive when they do business with you. What is unique about your business? What is your competitive advantage?
3.Channels - The different distribution channels you use to deliver your product or service.
4.Customer Relationships - What kind of relationship do you want to have with your customers? How do we relate to these customers? For example, do we just have an online store with no live person or have an operator to answer questions online for people?
5.Revenue Streams - What are the different ways we will make money?
6.Key Resources - This is operational infrastructure. What are the key resources you will need to perform the key activities? Type and size of location and human resources needed?
7.Key Activities - What are the key activities you need to perform well to create value?
8.Key Partners - Who are the key partners and why do we need them to create value?
9.Cost Structure - What are your major costs for the resources, location, and activities?

A SWOT analysis includes the evaluation of which of the following?

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According to Crazy Plates trio Greta and Janet Podleski and David Chilton, what was a main reason for their frozen food meal kit success?

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What timeframe for listing your business goals is recommended in Action Step 17?

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What is the first step in the opportunity selection process?

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A compelling vision and a clear mission were two major reasons for the success of Kinnikinnick Foods Inc.

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Your business strategy is a statement of your company's vision and mission.

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A matrix grid is designed to improve your focus and help you to evaluate ideas.

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According to the author, business objectives are rarely measurable.

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What is accomplished by listing business goals?

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The purpose of focusing on market gaps is to find a target customer.

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Which of the following works best with brainstorming?

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Briefly describe the meaning and purpose of a business strategy.

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A focus on which of the following is most likely to lead to identification of a market gap?

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Which of the following does a matrix grid accomplish?

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What is Frogbox's main competitive advantage?

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An example of a business objective is: To help growing small businesses improve their profitability, effectiveness, and long-term growth through implementation of, and training in, computer networks.

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Your business strategy is composed of specific objectives.

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According to Michael Porter, which of the following should NOT be part of your competitive strategy?

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