Exam 3: Positioning Yourself As an Entrepreneur
Exam 1: Your Great Adventure: Exploring Your Options79 Questions
Exam 2: Spotting Trends and Opportunities78 Questions
Exam 3: Positioning Yourself As an Entrepreneur76 Questions
Exam 4: Profiling Your Target Customer83 Questions
Exam 5: Learning From the Competition70 Questions
Exam 6: Marketing: Pricing and Promoting78 Questions
Exam 7: Marketing: Distribution and Location82 Questions
Exam 8: Legal Concerns82 Questions
Exam 9: Risk Management Issues77 Questions
Exam 10: The Power of Numbers77 Questions
Exam 11: Financing Your Business75 Questions
Exam 12: Building and Managing a Winning Team75 Questions
Exam 13: Buying a Business80 Questions
Exam 14: Buying a Franchise or Franchising77 Questions
Exam 15: Pulling the Plan Together77 Questions
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According to the textbook, a business reflects the values and personality of the people that own and operate it.
(True/False)
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According to Michael Porter, having a narrow social expectation should be part of your competitive strategy.
(True/False)
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According to Statistics Canada's Survey of Electronic Commerce and Technology, what approximate percentage of private sector firms had a website in 2007?
(Multiple Choice)
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An analysis of internal strengths and weaknesses and external threats and opportunities is usually referred to using the acronym ________________.
(Short Answer)
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Identifying your business goals is the final step in the opportunity selection process.
(True/False)
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In some cases, the guiding principles of the company or owner are embedded in the mission statement.
(True/False)
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In the opportunity selection process, what is the relationship between identifying promising industry segments and profiling target consumers?
(Essay)
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A broad program for achieving an organization's objectives and implementing its vision is a business _______________.
(Short Answer)
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According to David Chilton, author and Dragons' Den TV celebrity, which of the following was a major reason for the success of Crazy Plates?
(Multiple Choice)
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Important steps in the opportunity selection process are to identify promising industry segments and identifying problems that need ________________.
(Short Answer)
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According to the textbook, if you, the business owner, lack experience, this would be classified as an external threat to your business in your SWOT analysis.
(True/False)
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According to the textbook, brainstorming is a key step in the opportunity selection process.
(True/False)
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New distribution channels, changing tastes, and technological improvements are examples of which of the following?
(Multiple Choice)
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Which of the following is a defining characteristic to identifying the secret to focusing on market gaps?
(Multiple Choice)
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According to savvy business professionals, your best business opportunity will be where your personal vision and values meet your business mission.
(True/False)
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The things in life that are important to you are your ______________.
(Short Answer)
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Work ethic, personal beliefs, and faith are examples of which of the following?
(Multiple Choice)
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