Question 1

Messages should be evaluated on

Accepted Answer

A)  desirability, exclusiveness and believability 
B)  words, order and style 
C)  content, images and mood 
D)  product, service or behavior 
E)  shaping, distinctiveness and behavior modification 
A)  desirability, exclusiveness and believability 
B)  words, order and style 
C)  content, images and mood 
D)  product, service or behavior 
E)  shaping, distinctiveness and behavior modification A

Question 2

People deny messages that counter the order and meaning in their thoughts. This is called:

Accepted Answer

A)  assimilation/contrast theory 
B)  BCOS theory 
C)  dissonance theory 
D)  behavior modification 
E)  reward/situation framework 
A)  assimilation/contrast theory 
B)  BCOS theory 
C)  dissonance theory 
D)  behavior modification 
E)  reward/situation framework C

Question 3

Johnson & Johnson gave employees sweat suits for attending stress workshops. This is an example of a

Accepted Answer

A)  social reinforcement 
B)  economic reinforcement 
C)  constant reinforcement 
D)  random reinforcement 
E)  negative reinforcement 
A)  social reinforcement 
B)  economic reinforcement 
C)  constant reinforcement 
D)  random reinforcement 
E)  negative reinforcement B

Question 4

Describe "shaping"

Accepted Answer

. Eliciting a series of behaviors succes

Question 5

Which is NOT a basic type of headline cited in the text for developing and communicating messages:

Accepted Answer

A)  news 
B)  mood 
C)  questions 
D)  narrative 
E)  command 
A)  news 
B)  mood 
C)  questions 
D)  narrative 
E)  command

Question 6

A smoker starts a schedule of cutting down on smoking by first eliminating the least important smoking occasions. This is called

Accepted Answer

A)  random reinforcement 
B)  selective attention 
C)  shaping 
D)  constant reinforcement 
E)  negative reinforcement 
A)  random reinforcement 
B)  selective attention 
C)  shaping 
D)  constant reinforcement 
E)  negative reinforcement

Question 7

People ignore messages that do not interest them. This is called

Accepted Answer

A)  cognitive dissonance 
B)  selective attention 
C)  assimilation/contrast 
D)  perceptual distortion 
E)  consequence aversion 
A)  cognitive dissonance 
B)  selective attention 
C)  assimilation/contrast 
D)  perceptual distortion 
E)  consequence aversion

Question 8

Describe (or list) the major steps in developing effective communications

Accepted Answer

. Setting communication object

Question 9

Message execution includes

Accepted Answer

A)  wording and order 
B)  style and tone 
C)  order and format 
D)  all of the above 
E)  none of the above 
A)  wording and order 
B)  style and tone 
C)  order and format 
D)  all of the above 
E)  none of the above

Question 10

To convince a physician to use a particular hospital, the hospital offers physicians special parking places close to the front door. This is

Accepted Answer

A)  adding new positive consequences to change the offer 
B)  changing importance weights 
C)  changing beliefs about one or more consequences 
D)  reducing the consequence barriers 
E)  changing the latitude of acceptance 
A)  adding new positive consequences to change the offer 
B)  changing importance weights 
C)  changing beliefs about one or more consequences 
D)  reducing the consequence barriers 
E)  changing the latitude of acceptance

Question 11

Describe (or draw and describe) the communication process

Accepted Answer

@#IMG-DLM& .or
 
 @#IMG-DLM&
.Process involves a message, se

Question 12

An ad using a jogger who is running along a path suddenly imaging seeing friends and "fans" cheering is using which message execution style:

Accepted Answer

A)  Slice-of-life 
B)  Lifestyle 
C)  Fantasy 
D)  Mood 
E)  Testimonial 
A)  Slice-of-life 
B)  Lifestyle 
C)  Fantasy 
D)  Mood 
E)  Testimonial

Question 13

The part of the communication process which is responsible for miscommunication and misunderstanding is:

Accepted Answer

A)  noise 
B)  encoding 
C)  transmitting 
D)  decoding 
E)  feedback 
A)  noise 
B)  encoding 
C)  transmitting 
D)  decoding 
E)  feedback

Question 14

Messages which discuss a service's price or performance are examples of

Accepted Answer

A)  emotional messages 
B)  moral messages 
C)  sensory messages 
D)  analytic messages 
E)  rational messages 
A)  emotional messages 
B)  moral messages 
C)  sensory messages 
D)  analytic messages 
E)  rational messages

Question 15

Describe the behavior modification approach identified in the text

Accepted Answer

.Seeks to modify the consequences of act

Messages should be evaluated on

People deny messages that counter the order and meaning in their thoughts. This is called:

Johnson & Johnson gave employees sweat suits for attending stress workshops. This is an example of a

Describe "shaping"

Which is NOT a basic type of headline cited in the text for developing and communicating messages:

A smoker starts a schedule of cutting down on smoking by first eliminating the least important smoking occasions. This is called

People ignore messages that do not interest them. This is called

Describe (or list) the major steps in developing effective communications

Message execution includes

To convince a physician to use a particular hospital, the hospital offers physicians special parking places close to the front door. This is

Describe (or draw and describe) the communication process

An ad using a jogger who is running along a path suddenly imaging seeing friends and "fans" cheering is using which message execution style:

The part of the communication process which is responsible for miscommunication and misunderstanding is:

Messages which discuss a service's price or performance are examples of

Describe the behavior modification approach identified in the text

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters

Exam 12: Formulating Communications Strategies

Messages should be evaluated on

People deny messages that counter the order and meaning in their thoughts. This is called:

Johnson & Johnson gave employees sweat suits for attending stress workshops. This is an example of a

Describe "shaping"

Which is NOT a basic type of headline cited in the text for developing and communicating messages:

A smoker starts a schedule of cutting down on smoking by first eliminating the least important smoking occasions. This is called

People ignore messages that do not interest them. This is called

Describe (or list) the major steps in developing effective communications

Message execution includes

To convince a physician to use a particular hospital, the hospital offers physicians special parking places close to the front door. This is

Describe (or draw and describe) the communication process

An ad using a jogger who is running along a path suddenly imaging seeing friends and "fans" cheering is using which message execution style:

The part of the communication process which is responsible for miscommunication and misunderstanding is:

Messages which discuss a service's price or performance are examples of

Describe the behavior modification approach identified in the text

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters