Exam 5: Analyzing Your Audience

A speaker should adapt his or her speech to the audience's __________, which requires an examination of the listeners' interests, beliefs, values, and common experiences.

A speaker who repeats the main ideas and key points of a speech helps to combat selective attention and motivate the audience by making the message __________.

Your classmates in public speaking class can be transformed from a captive audience to a voluntary audience with effective audience adaptation.

When you tailor your speech to the educational level of your classmates in a public speaking course, you are focusing your audience analysis on __________.

Kai usually did not listen carefully to her classmates' speeches. However, when Andre gave a speech about her favorite city, Paris, she focused intently on the speech and followed each point carefully. This is an example of __________.

Which of the following is a demographic characteristic of an audience's composition?

Using an organizational structure that makes the speech easy to follow is an effective way to motivate listeners to pay attention to the speech.

An analysis of listeners' beliefs, values, interests, and knowledge is an examination of __________.

Because listeners have a tendency toward selective attention, speakers must be sure to __________.

Heterogeneity refers to cultural similarity among audience members.

Relying solely on demographic categories for audience analysis leads the speaker to risk unwarranted __________.

Heterogeneity is an element of audience __________.

A local accountant has been asked by the College Republicans to speak to the group's members about tax reform. Which element of audience culture can he most count on to help him analyze the audience?

Whether or not an audience is voluntary or captive is a characteristic of audience __________.

Define selective attention and selective exposure, and explain the strategies available to a speaker to overcome these problems. Identify which strategies you believe are most likely to succeed.

Which of the following speech elements should be avoided when speaking to an audience whose interest in a topic is low?

It is unusual for a speaker to conduct a formal audience analysis. What informal audience analysis methods are available, and what can a speaker learn from them? What would an informal analysis include that a formal analysis would not? What would a formal analysis include that an informal one would not?

When addressing a heterogeneous audience, a speaker should __________.

To combat listeners' tendencies toward selective attention, the effective speaker must devise ways to __________ the audience to pay attention.

The universal audience is the group of listeners who share the characteristics of people in general, such as self-interest, common sense, and enthusiasm for a good story.