Exam 5: Analyzing Your Audience

The topics, hobbies, and experiences that are important or interesting to listeners make up their __________.

During her speech about alcohol use on campus, Leila formally defined every term for her audience, including "chug," "kegger," and "chaser." Her audience was turned off by the belief that she was talking down to them and failing to acknowledge their prior knowledge. Leila's mistake was in showing what to her listeners?

How does cultural diversity present a strategic challenge to speakers? How can speakers adapt to culturally diverse audiences? Which approaches do you believe are most likely to work for you?

Outside of the classroom, most speakers conduct audience analysis using __________.

The listener's choice of whether to focus intently on a speech is known as selective __________.

When we are exposed to speakers with different views, we use __________ to focus on those ideas that are consistent with our current thinking and to dismiss ideas that are inconsistent with our beliefs and values.

Once a speaker has discovered the common knowledge and experience shared by the listeners, what can she use effectively in her speech?

Identifying listeners' reference groups is fairly simple because most listeners belong to just one reference group.

Through audience analysis and careful strategic planning, a speaker can ensure that listeners will interpret the speech as the speaker intends.

As Aristotle pointed out, ethos is an important factor in the success of a speech, but many other factors are more important.