Question 1

When developing the Xbox 360, Microsoft faced all of the following strategic issues, except:

Accepted Answer

A)  the relationship between game and console makers 
B)  the lack of significant economies of scale 
C)  needs to develop the capabilities different from those needed in the software business 
D)  development of a new supply chain 
A)  the relationship between game and console makers 
B)  the lack of significant economies of scale 
C)  needs to develop the capabilities different from those needed in the software business 
D)  development of a new supply chain B

Question 2

Which of the following strategic issues that Microsoft encountered when developing the Xbox 360 is best explained as benefiting from a reduction in cost per unit as production volume increases?

Accepted Answer

A)  economies of scale 
B)  significant investment in research and development 
C)  developing new supply channels 
D)  managing contractual relationships with other companies 
A)  economies of scale 
B)  significant investment in research and development 
C)  developing new supply channels 
D)  managing contractual relationships with other companies A

Question 3

The impact from almost all technology innovation is positive.

Accepted Answer

A) True 
 B)False  False

Question 4

Between 1970 and 2003, how many people were employed by start-up companies funded by venture capitalists?

Accepted Answer

A)  5 percent 
B)  8 percent 
C)  11 percent 
D)  15 percent 
A)  5 percent 
B)  8 percent 
C)  11 percent 
D)  15 percent

Question 5

Technology strategy is basically the same for both large established firms and small new companies.

Accepted Answer

A) True 
 B)False

Question 6

Why has the demand for individual entrepreneurs who create spin-off companies using technology developed at major corporations or universities been increasing?

Accepted Answer

A)  the leasing of technology to other companies has become an important revenue stream at many companies 
B)  there has been significant growth in the formation of high technology startups 
C)  more companies that once produced commodity products are now seeking to differentiate their offerings 
D)  reduced costs and improved quality of products made in lower wage countries have posed a major challenge for firms in developed countries 
A)  the leasing of technology to other companies has become an important revenue stream at many companies 
B)  there has been significant growth in the formation of high technology startups 
C)  more companies that once produced commodity products are now seeking to differentiate their offerings 
D)  reduced costs and improved quality of products made in lower wage countries have posed a major challenge for firms in developed countries

Question 7

Technological innovation is the use of knowledge to apply tools, materials, processes and techniques to come up with new solutions to problems.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following demonstrate the approach to technology strategy taken in the textbook?

Accepted Answer

A)  the book is inherently interdisciplinary 
B)  the book discusses technology strategy in all types of businesses in all kinds of industries 
C)  the book discusses technology strategy in service businesses as well as manufacturing businesses 
D)  all of the above are approaches to technology strategy taken in the book 
A)  the book is inherently interdisciplinary 
B)  the book discusses technology strategy in all types of businesses in all kinds of industries 
C)  the book discusses technology strategy in service businesses as well as manufacturing businesses 
D)  all of the above are approaches to technology strategy taken in the book

Question 9

Technology strategy is different form overall business strategy in that business strategy involves the use of intellectual property management to capture financial returns to a much greater degree than technology.

Accepted Answer

A) True 
 B)False

Question 10

What is the best definition of mechanically-based technologies?

Accepted Answer

A)  the use of zeros and ones in digital form on computers 
B)  technologies used to make pumps or valves 
C)  technologies used to create new drugs or clean up pollution 
D)  plan of action to achieve a particular goal 
A)  the use of zeros and ones in digital form on computers 
B)  technologies used to make pumps or valves 
C)  technologies used to create new drugs or clean up pollution 
D)  plan of action to achieve a particular goal

Question 11

The process of using knowledge to solve a problem is the best definition of:

Accepted Answer

A)  strategy 
B)  technology 
C)  innovation 
D)  invention 
A)  strategy 
B)  technology 
C)  innovation 
D)  invention

Question 12

Technology innovation is important because:

Accepted Answer

A)  it helps limit the creation of wealth for corporate shareholders 
B)  it has a major impact on peoples' lives 
C)  it helps limit the creation of wealth for individual entrepreneurs 
D)  all of the above are examples of why technology innovation is important 
A)  it helps limit the creation of wealth for corporate shareholders 
B)  it has a major impact on peoples' lives 
C)  it helps limit the creation of wealth for individual entrepreneurs 
D)  all of the above are examples of why technology innovation is important

Question 13

Developing an effective technology strategy includes making decisions about how to organize a company for innovation.

Accepted Answer

A) True 
 B)False

Question 14

What is the best definition of biologically-based technologies?

Accepted Answer

A)  the use of zeros and ones in digital form on computers 
B)  technologies used to make pumps or valves 
C)  technologies used to create new drugs or clean up pollution 
D)  plan of action to achieve a particular goal 
A)  the use of zeros and ones in digital form on computers 
B)  technologies used to make pumps or valves 
C)  technologies used to create new drugs or clean up pollution 
D)  plan of action to achieve a particular goal

Question 15

Process development is the anticipation and resolution of problems that arise in the production of a product

Accepted Answer

A) True 
 B)False

Question 16

In order to become a successful technology strategist you need to:

Accepted Answer

A)  understand the sources of opportunity for technological innovation 
B)  understand how to assess customer needs 
C)  understand organizational form and structure 
D)  all of the above need to be understood to become a successful technology strategist 
A)  understand the sources of opportunity for technological innovation 
B)  understand how to assess customer needs 
C)  understand organizational form and structure 
D)  all of the above need to be understood to become a successful technology strategist

Question 17

What is the best definition of information-based technologies?

Accepted Answer

A)  the use of zeros and ones in digital form on computers 
B)  technologies used to make pumps or valves 
C)  technologies used to create new drugs or clean up pollution 
D)  plan of action to achieve a particular goal 
A)  the use of zeros and ones in digital form on computers 
B)  technologies used to make pumps or valves 
C)  technologies used to create new drugs or clean up pollution 
D)  plan of action to achieve a particular goal

Question 18

Microsoft's Xbox 360 provides an excellent example of a company's efforts to develop an innovative new product as part of its overall technology strategy.

Accepted Answer

A) True 
 B)False

Question 19

A technology strategy is the approach that a firm takes to obtain and use technology to achieve a new competitive advantage, or to defend an existing technology-oriented competitive advantage against erosion.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is an example of how technology innovation is not always positive?

Accepted Answer

A)  technology innovation has led to the formation and rapid growth of companies 
B)  technology innovation allows for more efficient production of existing products and services 
C)  technology innovation has created the need to constantly multi-task 
D)  technology innovation has led to significant growth in gross domestic product 
A)  technology innovation has led to the formation and rapid growth of companies 
B)  technology innovation allows for more efficient production of existing products and services 
C)  technology innovation has created the need to constantly multi-task 
D)  technology innovation has led to significant growth in gross domestic product

When developing the Xbox 360, Microsoft faced all of the following strategic issues, except:

Which of the following strategic issues that Microsoft encountered when developing the Xbox 360 is best explained as benefiting from a reduction in cost per unit as production volume increases?

The impact from almost all technology innovation is positive.

Between 1970 and 2003, how many people were employed by start-up companies funded by venture capitalists?

Technology strategy is basically the same for both large established firms and small new companies.

Why has the demand for individual entrepreneurs who create spin-off companies using technology developed at major corporations or universities been increasing?

Technological innovation is the use of knowledge to apply tools, materials, processes and techniques to come up with new solutions to problems.

Which of the following demonstrate the approach to technology strategy taken in the textbook?

Technology strategy is different form overall business strategy in that business strategy involves the use of intellectual property management to capture financial returns to a much greater degree than technology.

What is the best definition of mechanically-based technologies?

The process of using knowledge to solve a problem is the best definition of:

Technology innovation is important because:

Developing an effective technology strategy includes making decisions about how to organize a company for innovation.

What is the best definition of biologically-based technologies?

Process development is the anticipation and resolution of problems that arise in the production of a product

In order to become a successful technology strategist you need to:

What is the best definition of information-based technologies?

Microsoft's Xbox 360 provides an excellent example of a company's efforts to develop an innovative new product as part of its overall technology strategy.

A technology strategy is the approach that a firm takes to obtain and use technology to achieve a new competitive advantage, or to defend an existing technology-oriented competitive advantage against erosion.

Which of the following is an example of how technology innovation is not always positive?

Technology Evolution

Technology Adoption and Diffusion

Sources of Innovation

Selecting Innovation Projects

Customer Needs

Product Development

Patents

Trade Secrets, Trademarks, and Copyrights

Capturing Value From Innovation

Competitive Advantage in High-Tech Industries

Technical Standards

Strategy in Networked Industries

Collaboration Strategies

Strategic Human Resource Management of Technical Professionals

Organization Structure for Technology Strategy

Filters

Exam 1: Introduction

When developing the Xbox 360, Microsoft faced all of the following strategic issues, except:

Which of the following strategic issues that Microsoft encountered when developing the Xbox 360 is best explained as benefiting from a reduction in cost per unit as production volume increases?

The impact from almost all technology innovation is positive.

Between 1970 and 2003, how many people were employed by start-up companies funded by venture capitalists?

Technology strategy is basically the same for both large established firms and small new companies.

Why has the demand for individual entrepreneurs who create spin-off companies using technology developed at major corporations or universities been increasing?

Technological innovation is the use of knowledge to apply tools, materials, processes and techniques to come up with new solutions to problems.

Which of the following demonstrate the approach to technology strategy taken in the textbook?

Technology strategy is different form overall business strategy in that business strategy involves the use of intellectual property management to capture financial returns to a much greater degree than technology.

What is the best definition of mechanically-based technologies?

The process of using knowledge to solve a problem is the best definition of:

Technology innovation is important because:

Developing an effective technology strategy includes making decisions about how to organize a company for innovation.

What is the best definition of biologically-based technologies?

Process development is the anticipation and resolution of problems that arise in the production of a product

In order to become a successful technology strategist you need to:

What is the best definition of information-based technologies?

Microsoft's Xbox 360 provides an excellent example of a company's efforts to develop an innovative new product as part of its overall technology strategy.

A technology strategy is the approach that a firm takes to obtain and use technology to achieve a new competitive advantage, or to defend an existing technology-oriented competitive advantage against erosion.

Which of the following is an example of how technology innovation is not always positive?

Technology Evolution

Technology Adoption and Diffusion

Sources of Innovation

Selecting Innovation Projects

Customer Needs

Product Development

Patents

Trade Secrets, Trademarks, and Copyrights

Capturing Value From Innovation

Competitive Advantage in High-Tech Industries

Technical Standards

Strategy in Networked Industries

Collaboration Strategies

Strategic Human Resource Management of Technical Professionals

Organization Structure for Technology Strategy

Filters