Exam 7: Product Development

Which product development tool creates a visual matrix that compares weighted product attributes with weighted customer needs providing a basis for an improved conversation between marketing and design personnel.

The Kano method describes a statistical tool that allows someone to assess the relative importance to customers of different product features and to identify the best combination of features to meet their needs.

A positioning concept test presents the product concept along with mock advertisements.

A disadvantage of modularity is that is does not work well unless you can define technical standards that ensure that different components interface correctly.

The house of quality helps make your designs coherent by showing the complementary changes that need to be made to satisfy customers or to create a competitive product.

Which variety of concept test presents the product concept along with mock advertisements?

Compare and contrast the various product development tools (e.g. Web-based tools, house of quality, prototyping, stage gates, and design for manufacturing).

All product development efforts influence the way in which firms are organized and compete.

Concurrent development helps to reduce cycle time because it requires you to complete each step in the development process before you start subsequent steps.

Given the advantages and disadvantages associated with product platforms, what is the ideal condition for using them?

Which method would tell you whether one product is perceived as better than another at meeting customer's needs, and what features would need to be changed for your new product to be perceived as better than those of your competitors?

Increasing product cycle time helps companies by increasing the amount of time that your products can be on the market before becoming obsolete.

For which product development tool is there a set of rules that structures the new product design process to make products easier to manufacture, thereby reducing costs and improving quality?

Which method allows you to assess the relative importance to customers of different product features and to identify the best combination of features to meet their needs?

What step typically comes first in the product development process?

A disadvantage of stage gates is that it increases the possibility of undertaking activities for which insufficient information about upstream stages has been gathered.

Which product development tool involves minimizing the losses that come from failed efforts to develop products that work or meet customer needs?

Describe the process of concurrent development and indicated how it can be used to help reduce product cycle time.

How do reduced product cycles help companies?

Indifferents are those attributes whose lack of functionality decreases satisfaction and presence of functionality increases satisfaction.