Question 1

Which of the following is not an advantage of standardized services?

Accepted Answer

A)  less expensive 
B)  meets the customer's exact needs 
C)  delivered faster 
D)  more consistent 
E)  all the above are advantages of standardized services. 
A)  less expensive 
B)  meets the customer's exact needs 
C)  delivered faster 
D)  more consistent 
E)  all the above are advantages of standardized services. B

Question 2

Complications attributed to perishability include all of the following except:

Accepted Answer

A)  Services which are not sold when they become available cease to exist. 
B)  The production and consumption of services cannot be separated bytime and space. 
C)  Statistical sampling techniques are of little use in services. 
D)  Due to the lack of inventories, marketing and operations must work muchcloser together. 
E)  All of the above are complications associated with perishability. 
A)  Services which are not sold when they become available cease to exist. 
B)  The production and consumption of services cannot be separated bytime and space. 
C)  Statistical sampling techniques are of little use in services. 
D)  Due to the lack of inventories, marketing and operations must work muchcloser together. 
E)  All of the above are complications associated with perishability. E

Question 3

Which one of the following statements is true?

Accepted Answer

A)  The use of third parties increases the supply of service. 
B)  Reservation systems can be used to alter the demand for services. 
C)  Customer participation in services may result in some loss of control by theservice establishment. 
D)  The marketing department of service organizations must maintain a muchcloser relationship with the rest of the organization than what is typical ina goods business 
E)  All the above are true. 
A)  The use of third parties increases the supply of service. 
B)  Reservation systems can be used to alter the demand for services. 
C)  Customer participation in services may result in some loss of control by theservice establishment. 
D)  The marketing department of service organizations must maintain a muchcloser relationship with the rest of the organization than what is typical ina goods business 
E)  All the above are true. E

Question 4

A perishability-related strategy that increases the supply of service by forming a type of co-op among service providers that permits co-op members to expand their supply of services as a whole is referred to as:

Accepted Answer

A)  co-op formation 
B)  capacity sharing 
C)  advance preparation for expansion 
D)  the utilization of third parties 
E)  creative management 
A)  co-op formation 
B)  capacity sharing 
C)  advance preparation for expansion 
D)  the utilization of third parties 
E)  creative management

Question 5

Marketing problems caused by inseparability include all of the following except for:

Accepted Answer

A)  The service provides physical connection to the service. 
B)  The involvement of the customer in the production process. 
C)  Service standardization and quality control are difficult to achieve. 
D)  The involvement of other customers in the production process. 
E)  All of the above are marketing problems caused by inseparability. 
A)  The service provides physical connection to the service. 
B)  The involvement of the customer in the production process. 
C)  Service standardization and quality control are difficult to achieve. 
D)  The involvement of other customers in the production process. 
E)  All of the above are marketing problems caused by inseparability.

Which of the following is not an advantage of standardized services?

Complications attributed to perishability include all of the following except:

Which one of the following statements is true?

A perishability-related strategy that increases the supply of service by forming a type of co-op among service providers that permits co-op members to expand their supply of services as a whole is referred to as:

Marketing problems caused by inseparability include all of the following except for:

People As Strategy: Managing Service Personnel

Managing the Servicescape and Other Physical Evidence

Effective Service Promotion

Considerations for Services Pricing

Focus on Service Processes

Consumer Decision Making in Services Marketing

Traditional Service Supersectors and Ethical Considerations

Pulling the Pieces Together: Creating a World Class Service Culture

Strategies for Facilitating Customer Loyalty Retention

Managing Service Failures and Implementing Effective Recovery Strategies

Service Quality: Identifying and Rectifying the Gaps

The Essentials of Customer Satisfaction Measurement

People As Strategy: Managing Service Customers

Understanding the Sevice Experience

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Exam 3: Unique Discrepancies Between Goods and Services

Which of the following is not an advantage of standardized services?

Complications attributed to perishability include all of the following except:

Which one of the following statements is true?

A perishability-related strategy that increases the supply of service by forming a type of co-op among service providers that permits co-op members to expand their supply of services as a whole is referred to as:

Marketing problems caused by inseparability include all of the following except for:

People As Strategy: Managing Service Personnel

Managing the Servicescape and Other Physical Evidence

Effective Service Promotion

Considerations for Services Pricing

Focus on Service Processes

Consumer Decision Making in Services Marketing

Traditional Service Supersectors and Ethical Considerations

Pulling the Pieces Together: Creating a World Class Service Culture

Strategies for Facilitating Customer Loyalty Retention

Managing Service Failures and Implementing Effective Recovery Strategies

Service Quality: Identifying and Rectifying the Gaps

The Essentials of Customer Satisfaction Measurement

People As Strategy: Managing Service Customers

Understanding the Sevice Experience

Filters