Exam 3: The External Assessment

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There is a trend of people moving to the West Coast from the Rocky Mountain states for more affordable living.

(True/False)
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Competitive intelligence is not considered corporate espionage because 95 percent of the information a company needs to make strategic decisions is available and accessible to the public.

(True/False)
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The Internet has made it _______ for firms to gather, assimilate, and evaluate information.

(Multiple Choice)
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What happens when interest rates rise?

(Multiple Choice)
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Linear regression is based on the assumption that the future will be different from the past.

(True/False)
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A total weighted score of 1.0 for an EFE Matrix indicates that the firm is responding in an outstanding way to existing opportunities and threats in its industry.

(True/False)
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Identify five key economic variables that could represent major opportunities or threats to a bank in your town or city.

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What is the first step in designing an EFE Matrix?

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Wild guesses should never be part of the planning process.

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What are educated assumptions about future trends and events called?

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There are now more American households consisting of married couples with children than of people living alone or with unrelated people.

(True/False)
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Market commonality is the extent to which the type and amount of a firm's internal resources are comparable to a rival.

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The I/O approach to competitive advantage advocates that internal factors are more important than external factors in a firm achieving competitive advantage.

(True/False)
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According to Michael Porter, five competitive forces create vital opportunities and threats to organizations: 1) new entrants, 2) substitute products or services, 3) bargaining power of suppliers, 4) bargaining power of buyers, and 5) rivalry among existing firms.

(True/False)
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Consumer spending rebounded nicely in 2011 from 2010.

(True/False)
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Identifying and evaluating key social, political, economic, technological and competitive trends and events comprise

(Multiple Choice)
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What is a CPM and how is it different from a EFE Matrix?

(Essay)
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A low value of the dollar means lower exports and higher imports.

(True/False)
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The I/O approach to competitive advantage advocates that external factors are ________ internal factors in a firm achieving competitive advantage.

(Multiple Choice)
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An effective CI program allows all areas of a firm to access consistent and verifiable information in making decisions.

(True/False)
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