Exam 4: The Internal Assessment

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The controlling function of management is synonymous with strategy formulation.

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What four basic steps comprise the controlling function of management?

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Discuss the five steps involved in performing an IFE Matrix.

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The basic premise of the research-based view is that the mix, type, amount, and nature of a firm's internal resources should be considered first and foremost in devising strategies that can lead to sustainable competitive advantage.

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All of the following are basic functions of marketing EXCEPT

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There are seven basic functions of marketing. List and define these functions.

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Proponents of the resource-based view argue that external factors are more important than internal factors for a firm in achieving and sustaining competitive advantage.

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Synergy

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Which of the following is NOT a key question that can reveal internal strengths and weaknesses of the marketing department?

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Identify the five basic functions of management, and describe each function.

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Which function of management includes all of those activities undertaken to ensure actual operations conform to planned operations?

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At Google the culture is very rigid, while in contrast the culture at Proctor & Gamble is very informal.

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