Exam 8: Implementing Strategies: Marketing, Financeaccounting, RD, and MIS Issues

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What is a limitation of using financial budgets?

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It is generally not recommended for companies with less than $10 million in sales to go public.

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An EPS/EBIT chart can be constructed to determine the break-even point, where one financing alternative becomes more attractive than another.

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Which of the following is true about two different market segments?

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A major effort in R&D may be very risky if technology is changing rapidly and the market is growing slowly.

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Which of these is the most common type of budgeting time frame?

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A conservative rule of thumb is to establish a business' worth as ________ the firm's current annual profit.

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The most dramatic new market-segmentation strategy is the targeting of regional tastes.

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Looking for a vacant niche helps a company determine

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In the low earnings period, too much ________ in the capital structure of an organization can endanger stockholders' return and jeopardize company survival.

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The most common type of financial budget is the capital budget.

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All of the following are examples of marketing decisions that may require policies EXCEPT

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Editorial content and advertising content are increasingly being mixed on blogs.

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A current trend in R&D management involves the lifting of the veil of secrecy whereby firms, even major competitors, are joining forces to develop new products.

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The only reasons businesses have for determining their worth is preparing to be sold or to buy other companies.

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Explain how to perform a projected financial analysis.

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Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.

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In preparing projected statements, to project cost of goods sold and the expense items in the income statement, which of these methods is recommended?

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Limiting an organization's expenditures is the primary purpose of financial budgets.

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Additional capital is often required for successful strategy implementation.

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