Exam 8: Implementing Strategies: Marketing, Financeaccounting, RD, and MIS Issues

What are the five steps required for effective product positioning? Give an example of a product-positioning matrix for an organization of your choice.

Perhaps the most dramatic new market segmentation strategy is the

With market segmentation, a firm can better operate with limited resources.

With information technology, in some cases it is possible to do away with the workplace by allowing employees to work at home or anywhere, anytime.

R&D policies can enhance strategy implementation efforts to emphasize product or process improvements.

The Financial Accounting Standard Board (FASB) Rule 142 deals with

There are five component variables in the marketing mix: product, place, promotion, price, and people.

Adequate and timely feedback is important to effective strategy evaluation.

Which of these is NOT a rule of thumb when using product positioning as a strategy-implementation tool?

If a firm incurs a loss during a particular year, or if the firm had positive net income but paid out dividends more than the net income, what happens to the RE amount?

When performing projected financial analysis, the balance sheet should be prepared before the income statement.

In the context of a balance sheet, goodwill represents

The Sarbanes-Oxley Act of 2002 has eliminated the problem of firms inflating their financial projections, so stakeholders need not worry about the financial projections of different companies.

The attitude of U.S. firms toward research and development is best described by which of the following?