Exam 11: Building Customer Relationships Through Effective Marketing

A marketing plan includes all of the following except

A marketing information system is well suited to testing new products, determining various characteristics of consumer markets, and evaluating promotional activities.

The effects of consumers' social and cultural values, the consumer movement, and the envi-ronmental concerns would best be called __________ forces.

The marketing plan doesn't include the exact allocation of resources to achieve the marketing objectives.

Income less taxes, savings, food, clothing, and housing is __________ income.

_________ markets consist of churches, not-for-profit private schools and hospitals, civic clubs, fraternities and sororities, and charitable organizations and foundations.

Business-to-business markets, which include churches, schools, and civic clubs, are a type of industrial market.

Sales forecasts usually are generated by complex software and should not be biased by managerial input.

Business buyers are solely interested in the product's price.

Marketing research is the process of gathering, recording, and analyzing data concerning a particular marketing problem.

The way a consumer perceives a store is probably the most important factor that influences his or her decision about where to buy.

The business philosophy that involves the entire organization in the process of satisfying customers' needs while achieving the organization's goals is called the marketing concept.

When goods and services are purchased to maintain highways, education, water, and energy, the purchasers are members of what type of market?

Influences in a society and its culture that result in changes in attitudes, beliefs, norms, customers, and lifestyles are known as economic forces.

Different products may not result in different marketing mixes.

An approach to collecting marketing information for specific marketing projects is called