Exam 2: E-Commerce Business Models and Concepts
Exam 1: The Revolution Is Just Beginning85 Questions
Exam 2: E-Commerce Business Models and Concepts85 Questions
Exam 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform85 Questions
Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps85 Questions
Exam 5: E-Commerce Security and Payment Systems85 Questions
Exam 6: E-Commerce Marketing and Advertising Concepts85 Questions
Exam 7: Social, Mobile, and Local Marketing85 Questions
Exam 8: Ethical, Social, and Political Issues in E-Commerce85 Questions
Exam 9: Online Retailing and Services85 Questions
Exam 10: Online Content and Media85 Questions
Exam 11: Social Networks, Auctions, and Portals85 Questions
Exam 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce85 Questions
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An asymmetry exists whenever all participants in a market have equivalent resources.
(True/False)
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Which of the following is not a variation of the e-tailer business model?
(Multiple Choice)
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Which of the following statements about Foursquare is not true?
(Multiple Choice)
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On-demand service companies are characterized by the free sharing of resources between the company and consumers.
(True/False)
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All of the following are examples of business-to-business (B2B)business models except:
(Multiple Choice)
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Which of the following gives a business model the most credibility with outside investors?
(Multiple Choice)
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In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
(Multiple Choice)
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All of the following use a social network marketing strategy except:
(Multiple Choice)
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The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.
(Multiple Choice)
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All of the following are using a subscription revenue model for music except:
(Multiple Choice)
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Interactivity that enables product customization alters industry structure by increasing the threat of substitutes.
(True/False)
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Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure.
(Essay)
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All of the following may lead to a competitive advantage except:
(Multiple Choice)
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Which business strategy involves implementing a new, more efficient set of business processes that other firms cannot yet obtain?
(Multiple Choice)
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Which of the following are Amazon's primary value propositions?
(Multiple Choice)
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In general, the key to becoming a successful content provider is to:
(Multiple Choice)
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Which of the following is another name for a revenue model?
(Multiple Choice)
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Which of the following may offer its customers value chain management software?
(Multiple Choice)
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