Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
Exam 1: The Revolution Is Just Beginning85 Questions
Exam 2: E-Commerce Business Models and Concepts85 Questions
Exam 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform85 Questions
Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps85 Questions
Exam 5: E-Commerce Security and Payment Systems85 Questions
Exam 6: E-Commerce Marketing and Advertising Concepts85 Questions
Exam 7: Social, Mobile, and Local Marketing85 Questions
Exam 8: Ethical, Social, and Political Issues in E-Commerce85 Questions
Exam 9: Online Retailing and Services85 Questions
Exam 10: Online Content and Media85 Questions
Exam 11: Social Networks, Auctions, and Portals85 Questions
Exam 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce85 Questions
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Which of the following is the most commonly used server-side scripting language?
(Multiple Choice)
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The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.
(Multiple Choice)
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All of the following are major players in hosting/co-location/cloud services except:
(Multiple Choice)
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PHP is an open source, general purpose scripting language that is most frequently used in server-side Web applications to generate dynamic Web page content.
(True/False)
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________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.
(Multiple Choice)
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Which of the following technologies is used to separate the design and presentation of content from the content creation process?
(Multiple Choice)
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All of the following are basic information requirements for a product database except:
(Multiple Choice)
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Offline media is typically used for all of the following marketing activities except:
(Multiple Choice)
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All of the following are key design principles of responsive Web design except:
(Multiple Choice)
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Which of the following is not one of the basic business objectives for an e-commerce site?
(Multiple Choice)
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Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site that is optimized for the device?
(Multiple Choice)
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Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.
(True/False)
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Which of the following cannot be used to retrieve objects from a database?
(Multiple Choice)
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Which of the following verifies that the business objectives of the system as originally conceived are in fact working?
(Multiple Choice)
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List and describe the eight most important factors in successful e-commerce site design.
(Essay)
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Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Describe the elements you will include in your proposal to Tucci's.
(Essay)
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Which of the following basic system functionalities is used to display goods on a Web site?
(Multiple Choice)
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