Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

Describe the major issues surrounding the decisions to build and/or host your own e-commerce Web site or to outsource some aspects of site development. Include the advantages and disadvantages of each decision.

(Essay)

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Question 61

________ are the types of information systems capabilities needed to meet business objectives.

(Multiple Choice)

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Question 62

Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?

(Multiple Choice)

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Question 63

All of the following are basic functionality provided by e-commerce merchant server software except:

(Multiple Choice)

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Question 64

Two-tier architecture typically includes a Web server and a database server.

(True/False)

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Question 65

The process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design is known as:

(Multiple Choice)

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Question 66

Which of the following is not an open source software tool?

(Multiple Choice)

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Question 67

Using prebuilt templates is typically one of the most expensive choices when building an e-commerce site.

(True/False)

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Question 68

Which form of testing compares a control page with one that is very different?

(Multiple Choice)

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Question 69

In developing an e-commerce presence, what questions must be asked and answered about the firm's target audience?

(Essay)

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Question 70

Mobile Web apps are typically built using HTML5 and Java.

(True/False)

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Question 71

Advantages of dynamic page generation include all of the following except:

(Multiple Choice)

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Question 72

A list server can be used to manage e-mail marketing campaigns.

(True/False)

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Question 73

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

(Multiple Choice)

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Question 74

A template test is a form of which type of testing?

(Multiple Choice)

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Question 75

Discuss some of the unique features that must be taken into account when designing a mobile Web presence.

(Essay)

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Question 76

Explain the main functionalities included in e-commerce merchant server software and the decision-making process for a manager choosing from among the various e-commerce merchant server software packages.

(Essay)

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Question 77

Ruby on Rails is based on which of the following philosophies?

(Multiple Choice)

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Question 78

What are the phases, activities, and milestones for developing an e-commerce presence for a typical start-up Web site over a one-year period?

(Essay)

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Question 79

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

(Multiple Choice)

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Question 80

Showing 61 - 80 of 85

Describe the major issues surrounding the decisions to build and/or host your own e-commerce Web site or to outsource some aspects of site development. Include the advantages and disadvantages of each decision.

________ are the types of information systems capabilities needed to meet business objectives.

Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?

All of the following are basic functionality provided by e-commerce merchant server software except:

Two-tier architecture typically includes a Web server and a database server.

The process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design is known as:

Which of the following is not an open source software tool?

Using prebuilt templates is typically one of the most expensive choices when building an e-commerce site.

Which form of testing compares a control page with one that is very different?

In developing an e-commerce presence, what questions must be asked and answered about the firm's target audience?

Mobile Web apps are typically built using HTML5 and Java.

Advantages of dynamic page generation include all of the following except:

A list server can be used to manage e-mail marketing campaigns.

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

A template test is a form of which type of testing?

Discuss some of the unique features that must be taken into account when designing a mobile Web presence.

Explain the main functionalities included in e-commerce merchant server software and the decision-making process for a manager choosing from among the various e-commerce merchant server software packages.

Ruby on Rails is based on which of the following philosophies?

What are the phases, activities, and milestones for developing an e-commerce presence for a typical start-up Web site over a one-year period?

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

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