Exam 16: Combining Micro and Macro Analysis for Managerial Decision Making

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Changes in the macro environment affect individual firms and industries through the microeconomic factors of demand, production, cost, and profitability.

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The fast-food industry in the U.S.consists of many firms, but despite that it can still be viewed as an oligopoly because the top few firms control a significant share of the market.

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Managers can increase firm profits by:

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Increases in both labor and capital productivity will result in:

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