Question 1

Which of the following had the highest online sales revenue in 2015?

Accepted Answer

A) Macy's 
B) Walmart 
C) Sears 
D) Target 
A) Macy's 
B) Walmart 
C) Sears 
D) Target B

Question 2

Which of the following has the second-highest share of online retail sales?

Accepted Answer

A) omni-channel merchants 
B) virtual merchants 
C) catalog merchants 
D) manufacturer-direct 
A) omni-channel merchants 
B) virtual merchants 
C) catalog merchants 
D) manufacturer-direct A

Question 3

Describe the state of the online retail sector today.

Accepted Answer

The online retail sector is one of the smallest segments of the total retail market but is growing faster than its offline counterparts.During the recession of 2008-2009,online retail revenues were basically flat but they since have resumed their upward trajectory.More people than ever are shopping online and millions more look for information about purchases they make at offline stores.Offline retailers who have the brand-name recognition,supportive infrastructure,and financial resources have entered the online marketplace successfully and continue to integrate their online operations with their physical store operations in order to provide an "integrated shopping customer experience," and leverage the value of their physical stores.The most significant changes in retail e-commerce in 2016 were the continuing growth in social e-commerce,the growing ability of firms to market local services and products through the use of location-based marketing,and,not least,the rapidly growing mobile platform composed of smartphones and tablet computers.Social network sites like Facebook,Twitter,Pinterest,Instagram,Snapchat and others have developed into major marketing and advertising platforms.After trials,Facebook,Pinterest,and Instagram have all introduced their own versions of "buy buttons" that allow consumers to more easily purchase goods on a much wider scale.In addition,location-based mobile marketing and advertising solutions such as Groupon,have enabled local merchants to inexpensively enter local mobile marketing.Social and local e-commerce are enabled by the tremendous growth in mobile Internet devices,both smartphones and tablet computers.In 2016,U.S.retail mobile e-commerce was expected to generate over $115 billion overall.In 2016,over 75% of online purchasers were expected to make a purchase using a mobile device,and it is estimated that this percentage will grow to over 85% by 2020.

Question 4

Contrary to predictions of analysts made during the early days of e-commerce,the Internet has led to both disintermediation and hypermediation on a widespread basis.

Accepted Answer

A) True 
 B)False

Question 5

_________________ is an on-demand service company focused on lodging.

Accepted Answer

A) Uber 
B) Lyft 
C) Airbnb 
D) Task Rabbit 
A) Uber 
B) Lyft 
C) Airbnb 
D) Task Rabbit

Question 6

Naturebox is an example of a subscription-based retail revenue model.

Accepted Answer

A) True 
 B)False

Question 7

In the United States,the service sector accounts for approximately ________ % of the United States GDP.

Accepted Answer

A) 70 
B) 75 
C) 80 
D) 85 
A) 70 
B) 75 
C) 80 
D) 85

Question 8

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is a subscription-based retailer using predictive marketing and Big Data?

Accepted Answer

A) Macy's 
B) Birchbox 
C) Dell 
D) Lands' End 
A) Macy's 
B) Birchbox 
C) Dell 
D) Lands' End

Question 10

Big data plays an important role in predictive marketing.

Accepted Answer

A) True 
 B)False

Question 11

Gross margin is defined as gross profit:

Accepted Answer

A) minus total operating expenses. 
B) divided by net sales revenues. 
C) divided by cost of sales. 
D) minus net income. 
A) minus total operating expenses. 
B) divided by net sales revenues. 
C) divided by cost of sales. 
D) minus net income.

Question 12

Which of the following is not an example of a virtual merchant?

Accepted Answer

A) Overstock 
B) Wayfair 
C) Rue La La 
D) Dell 
A) Overstock 
B) Wayfair 
C) Rue La La 
D) Dell

Question 13

Which of the following is not true about on-demand service firms?

Accepted Answer

A) The growth of on-demand service firms is supported by the use of online reputation systems based on peer review. 
B) It is not likely that on-demand service firms will totally escape government regulation. 
C) On-demand service firms facilitate access to resources. 
D) On-demand service firms are a totally new phenomenon without precedent in the history of e-commerce. 
A) The growth of on-demand service firms is supported by the use of online reputation systems based on peer review. 
B) It is not likely that on-demand service firms will totally escape government regulation. 
C) On-demand service firms facilitate access to resources. 
D) On-demand service firms are a totally new phenomenon without precedent in the history of e-commerce.

Question 14

Which of the following statements about online banking is not true?

Accepted Answer

A) Top mobile banking activities include checking balances and bank statements and viewing recent transactions. 
B) Online and mobile banking transactions provide significant costs savings for banks. 
C) Millennials are adopting mobile banking at a much higher rate than those who are older. 
D) More people use a tablet for mobile banking than a mobile phone. 
A) Top mobile banking activities include checking balances and bank statements and viewing recent transactions. 
B) Online and mobile banking transactions provide significant costs savings for banks. 
C) Millennials are adopting mobile banking at a much higher rate than those who are older. 
D) More people use a tablet for mobile banking than a mobile phone.

Question 15

All of the following are challenges for catalog merchants except:

Accepted Answer

A) high costs of printing and mailing. 
B) building a credible website. 
C) the need to bring staff in or manage new technology. 
D) building sophisticated order entry and fulfillment systems. 
A) high costs of printing and mailing. 
B) building a credible website. 
C) the need to bring staff in or manage new technology. 
D) building sophisticated order entry and fulfillment systems.

Question 16

Which of the following statements is not true?

Accepted Answer

A) Price competition among online travel services is difficult as comparison shopping for better prices is easy. 
B) Online travel services are one of the few sectors in which extensive disintermediation has occurred. 
C) The ability of travel products and services to be commoditized is a significant factor in the explosive growth of the online travel services industry. 
D) The online travel services industry has gone through a period of consolidation. 
A) Price competition among online travel services is difficult as comparison shopping for better prices is easy. 
B) Online travel services are one of the few sectors in which extensive disintermediation has occurred. 
C) The ability of travel products and services to be commoditized is a significant factor in the explosive growth of the online travel services industry. 
D) The online travel services industry has gone through a period of consolidation.

Question 17

The term supply-push refers to:

Accepted Answer

A) making products prior to orders being received based on estimated demand. 
B) waiting for orders to be received before building a product. 
C) channel conflict. 
D) multi-channel manufacturers who sell directly online to consumers. 
A) making products prior to orders being received based on estimated demand. 
B) waiting for orders to be received before building a product. 
C) channel conflict. 
D) multi-channel manufacturers who sell directly online to consumers.

Question 18

Consumers are primarily price-driven when shopping on the Internet.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not one of the seven major segments of the retail industry?

Accepted Answer

A) electronics and computers 
B) specialty stores 
C) gasoline and fuel 
D) food and beverage 
A) electronics and computers 
B) specialty stores 
C) gasoline and fuel 
D) food and beverage

Question 20

All of the following are terms used to describe on-demand service companies except:

Accepted Answer

A) mesh economy. 
B) collaborative commerce. 
C) we-commerce. 
D) omni-channel commerce. 
A) mesh economy. 
B) collaborative commerce. 
C) we-commerce. 
D) omni-channel commerce.

Which of the following had the highest online sales revenue in 2015?

Which of the following has the second-highest share of online retail sales?

Describe the state of the online retail sector today.

Contrary to predictions of analysts made during the early days of e-commerce,the Internet has led to both disintermediation and hypermediation on a widespread basis.

_________________ is an on-demand service company focused on lodging.

Naturebox is an example of a subscription-based retail revenue model.

In the United States,the service sector accounts for approximately ________ % of the United States GDP.

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

Which of the following is a subscription-based retailer using predictive marketing and Big Data?

Big data plays an important role in predictive marketing.

Gross margin is defined as gross profit:

Which of the following is not an example of a virtual merchant?

Which of the following is not true about on-demand service firms?

Which of the following statements about online banking is not true?

All of the following are challenges for catalog merchants except:

Which of the following statements is not true?

The term supply-push refers to:

Consumers are primarily price-driven when shopping on the Internet.

Which of the following is not one of the seven major segments of the retail industry?

All of the following are terms used to describe on-demand service companies except:

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 9: Online Retail and Services

Which of the following had the highest online sales revenue in 2015?

Which of the following has the second-highest share of online retail sales?

Describe the state of the online retail sector today.

Contrary to predictions of analysts made during the early days of e-commerce,the Internet has led to both disintermediation and hypermediation on a widespread basis.

_________________ is an on-demand service company focused on lodging.

Naturebox is an example of a subscription-based retail revenue model.

In the United States,the service sector accounts for approximately ________ % of the United States GDP.

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

Which of the following is a subscription-based retailer using predictive marketing and Big Data?

Big data plays an important role in predictive marketing.

Gross margin is defined as gross profit:

Which of the following is not an example of a virtual merchant?

Which of the following is not true about on-demand service firms?

Which of the following statements about online banking is not true?

All of the following are challenges for catalog merchants except:

Which of the following statements is not true?

The term supply-push refers to:

Consumers are primarily price-driven when shopping on the Internet.

Which of the following is not one of the seven major segments of the retail industry?

All of the following are terms used to describe on-demand service companies except:

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters