Question 1

Before the case of MacPherson v.Buick Motor Car in 1916,injured consumers could only recover damages from the retailer of the defective product.

Accepted Answer

A) True 
 B)False  True

Question 2

What is subliminal advertising?

Accepted Answer

Subliminal advertising is a marketing technique that aims to influence people's purchasing behavior by exposing them to stimuli that are below their threshold of conscious perception. The term "subliminal" comes from the Latin words "sub," meaning below, and "limen," meaning threshold. In the context of advertising, it refers to any sensory stimuli that are too weak or too fast for the conscious mind to recognize or interpret, but that the subconscious mind may still process.

The concept behind subliminal advertising is that by bypassing the conscious mind, advertisers can tap directly into the subconscious, which is thought to be more susceptible to suggestion. The subconscious mind is believed to influence a person's actions and decisions without them being fully aware of it.

Subliminal messages can be visual or auditory. Visual subliminal messages might include brief flashes of images or text embedded in a video or hidden within a print ad that are not consciously noticed by the viewer. Auditory subliminal messages could involve sounds or spoken words that are played at a volume below the conscious hearing level or masked by other sounds.

The effectiveness of subliminal advertising has been a topic of debate. While some early studies suggested that subliminal messages could influence behavior, later research has cast doubt on these findings, and the scientific consensus is that subliminal advertising is not effective in compelling consumers to make specific purchasing decisions.

Despite the skepticism surrounding its effectiveness, subliminal advertising has been controversial because it raises ethical questions about consumer manipulation. Many countries have regulations or outright bans on the use of subliminal messages in advertising due to these concerns.

In summary, subliminal advertising is a technique that attempts to deliver messages to the subconscious mind without the conscious mind being aware of them, with the goal of influencing behavior or attitudes. However, its actual impact on consumer behavior is highly questionable, and its use is often considered unethical.

Question 3

Which statement is true from an ethical perspective?

Accepted Answer

A) The argument for strict liability is basically utilitarian. 
B) Strict liability is identical with absolute liability. 
C) The concept of due care is identical with that of caveat emptor. 
D) The argument for due care is basically Kantian. 
A) The argument for strict liability is basically utilitarian. 
B) Strict liability is identical with absolute liability. 
C) The concept of due care is identical with that of caveat emptor. 
D) The argument for due care is basically Kantian. A

Question 4

Advertising is best known for

Accepted Answer

A) the persuasion to purchase the product. 
B) the information about goods and services. 
C) the information about prices. 
D) the objectivity of the view of the product. 
A) the persuasion to purchase the product. 
B) the information about goods and services. 
C) the information about prices. 
D) the objectivity of the view of the product.

Question 5

Subliminal advertising is advertising that supposedly communicates at a level beneath our conscious awareness.

Accepted Answer

A) True 
 B)False

Question 6

If we accept the principle of caveat emptor,"let the buyer beware," why then is there concern about the ethics of advertising? If the consumer is responsible to make the decision,is there anything to justify restricting the advertiser?  Explain your view.

Accepted Answer

The answer of If we accept the principle of caveat...

Question 7

Business's responsibility for understanding and providing for consumer needs derives from the fact that citizen-consumers are dependent on business to satisfy their needs.

Accepted Answer

A) True 
 B)False

Question 8

According to the legal doctrine of strict product liability,

Accepted Answer

A) the producer of a product is responsible for any injury the consumer suffers. 
B) consumers must assume all risk whenever they buy a product. 
C) product liability presupposes negligence by more than one party. 
D) a manufacturer need not be negligent to be held liable for a defective product. 
A) the producer of a product is responsible for any injury the consumer suffers. 
B) consumers must assume all risk whenever they buy a product. 
C) product liability presupposes negligence by more than one party. 
D) a manufacturer need not be negligent to be held liable for a defective product.

Question 9

In deciding whether an ad is deceptive,today the FTC basically follows

Accepted Answer

A) the reasonable consumer standard. 
B) the gullible consumer standard. 
C) the "modified" gullible-consumer standard. 
D) none of these choices. 
A) the reasonable consumer standard. 
B) the gullible consumer standard. 
C) the "modified" gullible-consumer standard. 
D) none of these choices.

Question 10

People generally speak of two kinds of warranties.What are these two kinds of warranties?

Accepted Answer

A) express and implied 
B) positive and negative 
C) limited and unlimited 
D) legal and moral 
A) express and implied 
B) positive and negative 
C) limited and unlimited 
D) legal and moral

Question 11

"Puffery" is an example of which of the following deceptive or misleading advertising techniques?

Accepted Answer

A) ambiguity 
B) exaggeration 
C) psychological appeals 
D) concealment of facts 
A) ambiguity 
B) exaggeration 
C) psychological appeals 
D) concealment of facts

Question 12

Due care is

Accepted Answer

A) based on the principle of caveat emptor. 
B) based on the principle "let the buyer beware". 
C) the idea that consumers and sellers do not meet as equals and that consumer's interests are particularly vulnerable to being harmed by the manufacturer. 
D) based on the principle of absolute liability. 
A) based on the principle of caveat emptor. 
B) based on the principle "let the buyer beware". 
C) the idea that consumers and sellers do not meet as equals and that consumer's interests are particularly vulnerable to being harmed by the manufacturer. 
D) based on the principle of absolute liability.

Question 13

What would the world be without advertising?  Would companies be able to maintain sales or would they go under because of lack of business without advertising?  What role would "word of mouth" have if there were no advertising?

Accepted Answer

Without advertising, the world would be

Question 14

Advertising

Accepted Answer

A) makes the market more efficient. 
B) maximizes consumer well-being (thanks to the invisible hand). 
C) can't be restricted without violating the moral rights of advertisers. 
D) subsidizes the media. 
A) makes the market more efficient. 
B) maximizes consumer well-being (thanks to the invisible hand). 
C) can't be restricted without violating the moral rights of advertisers. 
D) subsidizes the media.

Question 15

In the 1960 case Henningsen v.Bloomfield Motors and the 1963 case Greenman v.Yuba PowerProducts,injured consumers were awarded damages based on their proving that the manufacturers of the defective products were negligent.

Accepted Answer

A) True 
 B)False

Question 16

What is the importance of Henningsen v.Bloomfield Motors and Greenman v.Yuba Power Products?

Accepted Answer

Henningsen v. Bloomfield Motors and Gree

Question 17

"Weasel words" are words used to evade or retreat from a direct or forthright statement.

Accepted Answer

A) True 
 B)False

Question 18

Harvard business professor Theodore Levitt has

Accepted Answer

A) drawn an analogy between advertising and art. 
B) proven the possibility of effective subliminal advertising. 
C) argued that the process of production today creates the very wants it then satisfies. 
D) invented the concept of "puffery". 
A) drawn an analogy between advertising and art. 
B) proven the possibility of effective subliminal advertising. 
C) argued that the process of production today creates the very wants it then satisfies. 
D) invented the concept of "puffery".

Question 19

Strict product liability is the doctrine that the seller of a product has legal responsibilities to compensate the user of that product for injuries suffered due to a defective aspect of the product,even though the seller has not been negligent in permitting that defect to occur.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following consumer goods is responsible for the greatest number of individual social ills?

Accepted Answer

A) alcohol 
B) cars 
C) cigarettes 
D) handguns 
A) alcohol 
B) cars 
C) cigarettes 
D) handguns

Before the case of MacPherson v.Buick Motor Car in 1916,injured consumers could only recover damages from the retailer of the defective product.

What is subliminal advertising?

Which statement is true from an ethical perspective?

Advertising is best known for

Subliminal advertising is advertising that supposedly communicates at a level beneath our conscious awareness.

If we accept the principle of caveat emptor,"let the buyer beware," why then is there concern about the ethics of advertising? If the consumer is responsible to make the decision,is there anything to justify restricting the advertiser? Explain your view.

Business's responsibility for understanding and providing for consumer needs derives from the fact that citizen-consumers are dependent on business to satisfy their needs.

According to the legal doctrine of strict product liability,

In deciding whether an ad is deceptive,today the FTC basically follows

People generally speak of two kinds of warranties.What are these two kinds of warranties?

"Puffery" is an example of which of the following deceptive or misleading advertising techniques?

Due care is

What would the world be without advertising? Would companies be able to maintain sales or would they go under because of lack of business without advertising? What role would "word of mouth" have if there were no advertising?

Advertising

In the 1960 case Henningsen v.Bloomfield Motors and the 1963 case Greenman v.Yuba PowerProducts,injured consumers were awarded damages based on their proving that the manufacturers of the defective products were negligent.

What is the importance of Henningsen v.Bloomfield Motors and Greenman v.Yuba Power Products?

"Weasel words" are words used to evade or retreat from a direct or forthright statement.

Harvard business professor Theodore Levitt has

Strict product liability is the doctrine that the seller of a product has legal responsibilities to compensate the user of that product for injuries suffered due to a defective aspect of the product,even though the seller has not been negligent in permitting that defect to occur.

Which of the following consumer goods is responsible for the greatest number of individual social ills?

The Nature of Morality

Normative Theories of Ethics

Justice and Economic Distribution

The Nature of Capitalism

Corporations

The Environment

The Workplace 1: Basic Issues

The Workplace 2: Todays Challenges

Moral Choices Facing Employees

Job Discrimination

Filters

Exam 6: Consumers

Before the case of MacPherson v.Buick Motor Car in 1916,injured consumers could only recover damages from the retailer of the defective product.

What is subliminal advertising?

Which statement is true from an ethical perspective?

Advertising is best known for

Subliminal advertising is advertising that supposedly communicates at a level beneath our conscious awareness.

If we accept the principle of caveat emptor,"let the buyer beware," why then is there concern about the ethics of advertising? If the consumer is responsible to make the decision,is there anything to justify restricting the advertiser? Explain your view.

Business's responsibility for understanding and providing for consumer needs derives from the fact that citizen-consumers are dependent on business to satisfy their needs.

According to the legal doctrine of strict product liability,

In deciding whether an ad is deceptive,today the FTC basically follows

People generally speak of two kinds of warranties.What are these two kinds of warranties?

"Puffery" is an example of which of the following deceptive or misleading advertising techniques?

Due care is

What would the world be without advertising? Would companies be able to maintain sales or would they go under because of lack of business without advertising? What role would "word of mouth" have if there were no advertising?

Advertising

In the 1960 case Henningsen v.Bloomfield Motors and the 1963 case Greenman v.Yuba PowerProducts,injured consumers were awarded damages based on their proving that the manufacturers of the defective products were negligent.

What is the importance of Henningsen v.Bloomfield Motors and Greenman v.Yuba Power Products?

"Weasel words" are words used to evade or retreat from a direct or forthright statement.

Harvard business professor Theodore Levitt has

Strict product liability is the doctrine that the seller of a product has legal responsibilities to compensate the user of that product for injuries suffered due to a defective aspect of the product,even though the seller has not been negligent in permitting that defect to occur.

Which of the following consumer goods is responsible for the greatest number of individual social ills?

The Nature of Morality

Normative Theories of Ethics

Justice and Economic Distribution

The Nature of Capitalism

Corporations

The Environment

The Workplace 1: Basic Issues

The Workplace 2: Todays Challenges

Moral Choices Facing Employees

Job Discrimination

Filters