Exam 1: Understanding Channel Strategies

Explore all topics

Since intermediaries usually increase costs for producers and lower value for consumers,a decentralized system of exchange is more efficient than a centralized network.

(True/False)

4.9/5

(36)

Question 41

Department stores,convenience stores,and warehouse clubs are best categorized as ________.

(Multiple Choice)

4.7/5

(36)

Question 42

Which of the following is most likely an example of a firm engaging in disintermediation?

(Multiple Choice)

4.9/5

(38)

Question 43

What general term refers to middle channel members in the marketing channel?

(Multiple Choice)

4.8/5

(41)

Question 44

Which of the following tasks would LEAST likely be conducted by a merchant wholesaler?

(Multiple Choice)

4.8/5

(35)

Question 45

A ________ is a channel member that takes the primary role of establishing and maintaining channel links.

(Multiple Choice)

4.9/5

(39)

Question 46

Which of the following would be the best method for reducing channel conflict?

(Multiple Choice)

4.8/5

(43)

Question 47

How do intermediaries most likely create utility for end-users?

(Multiple Choice)

4.7/5

(36)

Question 48

Katherine,a channel manager with a shoe manufacturer,recently learned that prices in the channel are higher than desired by end-users.Katherine most likely used a(n)________ to determine this information.

(Multiple Choice)

4.9/5

(40)

Question 49

What are the nine universal channel functions? What direction does each function move? Why do some channel functions move in both directions?

(Essay)

4.9/5

(39)

Question 50

Showing 41 - 50 of 50

Since intermediaries usually increase costs for producers and lower value for consumers,a decentralized system of exchange is more efficient than a centralized network.

Department stores,convenience stores,and warehouse clubs are best categorized as ________.

Which of the following is most likely an example of a firm engaging in disintermediation?

What general term refers to middle channel members in the marketing channel?

Which of the following tasks would LEAST likely be conducted by a merchant wholesaler?

A ________ is a channel member that takes the primary role of establishing and maintaining channel links.

Which of the following would be the best method for reducing channel conflict?

How do intermediaries most likely create utility for end-users?

Katherine,a channel manager with a shoe manufacturer,recently learned that prices in the channel are higher than desired by end-users.Katherine most likely used a(n)________ to determine this information.

What are the nine universal channel functions? What direction does each function move? Why do some channel functions move in both directions?

End-User Analysis: Segmenting and Targeting

Channel Analysis: Auditing Marketing Channels

Make Versus Buy Channel Analysis

Designing Channel Structures and Strategies

Retailing Structures and Strategies

Wholesaling Structures and Strategies

Franchising Structures and Strategies

Emerging Channel Structures and Strategies

Managing Channel Power

Managing Channel Conflict

Managing Channel Relationships

Managing Channel Policies and Legalities

Managing Channel Logistics

Filters