Exam 11: An Introduction to Content Analysis

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Which is a way to treat social action and human activity as text to allow for determining the practical understandings of meanings and actions as symbols?

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B

Which unit of analysis measures clusters of words around a certain idea, that is typically a variable in the research hypothesis?

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C

Which term describes labels used by members of certain areas to distinguish among things, persons, and events using jargonized terms that may reflect out-group versus in-group classifications?

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C

What is content analysis, and what does it seek to accomplish?

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Which content analysis technique involves coding categories derived from the raw data itself, in order to generate theories, or theoretically connected explanations the document under analysis?

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Which type of coding involves the storage of information, and is the first phase of coding to Morse and Richards?

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Which term describes the first grouping used to categorize data that virtually anyone in society can distinguish between and among, e.g., persons, things, and events such as age, gender, and roles?

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Which unit of analysis looks at the strength or weakness of a word in relation to the overall sentiment of the sentence?

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Which type of program has the capacity to code and retrieve while also providing special features designed to assist in developing theoretical connections between coded concepts?

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What is the sequence of analytic activities a researcher should use when completing qualitative content analysis?

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Which type of coding has the goal of developing concepts?

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Which term describes the data groupings that emerge in the course of analyzing data to give the content an overarching pattern?

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Which type of program is designed to help the researcher build and test theory by creating graphic networks in which variables are displayed as nodes linked by arrows representing relationships?

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What is a careful, detailed, systematic examination and interpretation of a particular body of material in an effort to identify patterns, themes, biases, and meanings?

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Which involves a researcher working with subjects within the established research setting to accomplish a change or action?

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Which type of coding is the second type according to Morse and Richards, and involves gathering material by topic group?

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Which is the term for underlying, deep structural meaning of data content?

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Which type of program assists the researcher in dividing text into segments or chunks, attaching codes, and finding and displaying these coded sections?

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Which content analysis technique involves beginning with existing words and phrases from the raw data, and then extending the exploration to understand latent meanings and themes apparent in the data?

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How can a researcher avoid exampling?

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