Exam 11: An Introduction to Content Analysis

Manifest content is comparable to the ________ present in the message.

Which type of coding is designed to inquire widely to include many coding categories carefully and minutely to ensure theoretical grounding later on during the research analysis?

Which piece of communication should be analyzed in terms of explicit themes, relative emphasis on various topics, and the amount of space or time devoted to certain topics?

Explain the four guidelines to open coding.

When a researcher is trying to explain the latent symbolic meaning found in research, what corroborative techniques can he/she use to strengthen the argument?

Compare narrative and nonnarrative content analysis approaches.

Latent content is comparable to the _______________conveyed by the message.

What are the seven major elements in written messages, and what is their importance?

Which content analysis technique involves the researcher beginning with a set of principles and seeking to exhaust the meaning of the text using specified rules and principles, while maintaining a qualitative textual approach?

Which is the term for elements that describe the physically present and countable elements of data content?

What are the similarities and differences between the inductive and deductive approach to building grounded theory, and can they work together?

Which unit of analysis counts the number of times a specific person is mentioned in the data?

Which term describes the actual terms used by individuals under investigation that represent their behavioral processes?

What are the advantages and disadvantages of content analysis?

Which content analysis technique involves coding categories drawn from existing theories relevant to the research focus with a goal of using these themes to understand the data, and help new themes to emerge from the data itself?

Which type of software allows you to create text-based files, and to effectively find, move, reproduce, and retrieve sections of the text in each file?

Which involves the researcher spending substantial time in a research community, and analysis of field notes as text to uncover the ways people operate in a particular setting, and manage their day-to-day lives?

How does negative case testing work?

Which unit of analysis measures the entire unit of the sender's message?

What is the difference between discourse analysis and content analysis?