Exam 11: Managing International Distribution Operations and Logistics

Network marketing serves only as a retailing function.

A company that uses intermediaries in its own country is likely to be more involved in managing the marketing mix in the country where the target market is located.

Why did Coca Cola decide to create its own channels of distribution in Eastern Europe?

_________________________ Associations are comprised of competing companies that join resources and efforts to export internationally.

The U.S. Commercial Service operates _________________________ which offer companies a range of export facilitation services.

Which agency is responsible for the International Court of Arbitration?

A particular type of merchant middleman is the _________________________, who purchases commodity goods from the manufacturer to sell to the trade (wholesaler, retailer, business-to-business client) in the target market.

Railway transportation handles smaller shipments over shorter distances.

Which government agency operates Export Assistance Centers?

Discuss the difference between using home-country intermediaries and host-country intermediaries.